
You may think you’re already pumped for the release of Nintendo’s Super Smash Bros. Ultimate on December 7, but you’re not truly prepared until you can sing this jingle.
It’s been an exciting journey for Smash Bros. fans looking forward to the release of Ultimate. The announcement that Animal Crossing’s Isabelle will be a playable character got fans around the world pumped up, and eager fans will be waiting to see if they can get their hands on one of these limited-edition 63-figure Amiibo sets.
To get everyone even more into the Smash Bros. spirit, Nintento has uploaded two commercials to their YouTube channel that give you a preview of what’s to come with an addictive jingle. These ads are called the “Su” version of the super commercials, named for the first syllable of the series’ name.
There’s a male version and a female version, each featuring different characters and lyrics. Here’s the female version.
▼ Bowser’s classic crushing move in action.
▼ “Fitness!“
You’ll notice the sound “su” coming up a lot; the jingle’s lyrics are made up entirely of verbs and nouns that end in the sound “su” based on the personality of Smash Bros. characters. Some examples from the commercials would be “bukkowasu” (“smash“), “kettobasu” (“kick“), “oshitsubusu” (“crush“), “fesu” (“festival“), and “bakansu” (“vacation“).
The male version gives you a preview of characters like Link from The Legend of Zelda, Ness from EarthBound, Wario from the Super Mario franchise, and more.
▼ “Gas!” Gross…
▼ Link blows away his enemies in a slightly different way.
The videos give you a nice taste of what you can expect from this long-awaited release. Even if you don’t understand the Japanese lyrics, you can definitely catch on to the last part that just says “su, su, su, su, su!” over and over.
Netizens have commented on the commercials, with some pointing out that this is an older style of commercial in Japan.
“The Nintendo YouTube channel is sick.”
“So there’s also going to be ‘ma,’ ‘shi,’ ‘yu,’ ‘bu,’ ‘ra,’ ‘za,’ and ‘zu’ versions of the commercial. I get it.”
“This reminds me of the early days of Flash and Nico Nico.”
“It’s so comical that it’s hilarious!”
“Rathalos made me crack up on the bus.”
With the release just days away, we hope these commercials will help you su, su, su, super excited!
Source: Hachima Kiko
Top image: YouTube/Nintendo 公式チャンネル
Insert images: YouTube/Nintendo 公式チャンネル (1,2)





Super Smash Bros. superfan shares shocking character tier list after thousands of hours of play
Limited-edition Super Smash Bros. Ultimate Amiibo collection to feature a whopping 63 figurines
World’s #1 Smash Bros. player takes on random kid in Japan’s Narita Airport
Rumour: Super Smash Bros. character list leaked? 【Update: Pretty much confirmed】
Super Smash Bros. has pathetically small grand prize at Japan’s biggest fighting game tournament
Japan is so hungry for workers it used up its five-year visa quota in record time
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The dream of riding Final Fantasy Chocobos is coming to Tokyo VR centers
Visiting Tokyo’s newest unmanned Self Cafe in Shibuya
Japanese bonsai trees made from paper stay beautiful without water or pruning
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
Pokémon hot spring footbath opening in Japan this spring
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Smash Bros. director Sakurai says he’s not retiring from video games…”probably”
Super Smash Bros. director admits “There are too many Fire Emblem characters”
Large-breasted female fighting game character barred from Nintendo’s Super Smash Bros. series
Final Fantasy’s Sephiroth joins Smash Bros., intent on shanking Mario and Zelda, taking off shirt
This Smash Bros.-loving cat from Japan is the world’s most adorable gamer【Videos】
Super Smash Bros. for Wii U will support EIGHT-PLAYER offline battles 【Video】
Want to get better at Smash Bros.? Japanese player plans to open ‘Smash Bros. Prep School’
Super Smash Bros. announcer tries his very best at the Pokemon theme song
Immigration officer has surprising questions for Japanese pro Smash Bros. player traveling abroad
Smash Bros. director Sakurai’s couch appears in video, has Internet searching for where to buy it
Super Smash Bros for 3DS sells over a million copies in just two days
We play Super Smash Bros. for Wii U【RN24@E3】
Japanese netizens react to U.S. dentist offering free cleanings if you beat him at Smash Bros
Japanese figure skater Shoma Uno crushes pro gamer in Super Smash Bros. tournament【Video】
Smash Bros. director Sakurai shares secret to smash through your procrastination habits【Video】
Awesome Zelda cosplayer gets help from Smash Bros. creator Sakurai to solve costume problem【Vid】