
An iconic anime hero, hiding in plain sight.
Generally, putting together a cosplay outfit involves spending a lot of time, a lot of money, or a lot of both. But really, it can’t be helped, can it? Even with otaku culture being bigger than ever, the number of people out there who genuinely want to dress up like their favorite anime or video game character is still a drop in the bucket compared to the clothes-buying public at large, so cosplayers either have to make their own clothing from scratch or bite the bullet and pay for custom tailoring work.
But in a surprising discovery, it turns out that mainstream fast fashion retailer H&M sells a thoroughly convincing, ready-to-wear cosplay outfit of one of anime’s most popular protagonists, and it can be yours for just about 25 bucks. Here, take a look at this photo from the H&M online store.
Sure, to the non-otaku eye, that might just look like some woman wearing H&M’s dark green cropped tank top. But anime fans know that she’s really cosplaying as…
有能すぎる('ω')/ pic.twitter.com/xa4CRUGl72
— 島崎アキラ🌻黒ウィズ老人会🇯🇵 (@dango_3k) January 17, 2019
…Heero Yuy, the dreamy teen soldier and main character of Mobile Suit Gundam Wing.
▼ They’ve even got similar physiques and moody eyes.
https://twitter.com/zz_acerola_BC/status/1085499570535055360The tank top is reasonably priced at just 699 yen (US$6.30), while the high-waist twill shorts, in black, are still pretty easy on the wallet at 1,799 yen.
The top can be ordered online through H&M Japan here, and the shorts here. Sadly, while the shorts can be purchased through the brand’s U.S. store here, the cropped tank top seems to be unavailable in the States, so American fans will want to add it to their shopping list when they next visit the country and pick one up before making a pilgrimage to Tokyo’s life-sized Gundam statue.
Sources: Twitter/@zz_acerola_BC, H&M
Top image: H&M
Insert images: H&M (1, 2)
Follow Casey on Twitter, where he cant decide if Gundam Wing’s episode 1 death threat or shooting a guy as he’s falling out of a plane is the series’ greatest scene.



Secret otaku certification test: Can you see the anime cosplay hidden in this Uniqlo store?
Secret otaku certification test: Can you see the video game cosplay hidden in this clothing ad?
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Japan has a new cute and clever sunblock for cat lovers
Kanji ice cream becomes a sell-out hit in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
The story of our reporter P.K. Sanjun’s heart attack
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa