
Meanwhile, Japan’s cultural capital, Kyoto, experiences dramatic downsizing.
Japanese cosmetics maker Love Cosme conducts an annual study of bust sizes in Japan, and once it’s tallied its data, it releases a listing of the most common size in each of Japan’s 47 prefectures. In the study’s most recent iteration, which involved 33,813 participants, the researchers found that busts have been growing in the vast majority of Japan’s geographic space, with a startling increase in mammary mass for one prefecture in particular.
First off, the data, collected between January and August of last year, showed a D-cup bust to be the most common, with that being the average size in 27 prefectures, including Tokyo, Hiroshima, and Nagano. Osaka and Kanagawa were among the four prefectures at the top of the scale with an E average, while Kyoto and Nara were among the six at the smallest end with B-cup busts. For the remaining 10 prefectures, such as Hokkaido and Aichi, C-cup breasts were the most common, and no prefecture came out of the survey with an A-cup bust representing the study participants.
The complete list of results is:
● B-cup: Fukui, Kyoto, Nara, Shiga, Oita, Saga
● C-cup: Aichi, Gifu, Hokkaido, Ibaragi, Ishikawa, Kumamoto, Mie, Miyagi, Tochigi, Yamanashi
● D-cup: Akita, Aomori, Ehime, Fukushima, Gunma, Hiroshima, Hyogo, Iwate, Kagawa, Kagoshima, Kochi, Miyazaki, Nagano, Nagasaki, Niigata, Okayama, Okinawa, Saitama, Shimane, Shizuoka, Tokushima, Tokyo, Tottori, Toyama, Wakayama, Yamagata, Yamaguchi
● E-cup: Chiba, Kanagawa, Fukuoka, Osaka
Comparing the most recent results to those from Love Cosme’s 2012 study (which involved 24,819 participants), seven prefectures saw their average sizes go down and 10 stayed the same, with Kyoto experiencing the largest reduction by going from an E in 2012 to a B in 2018, the only three-size drop. Previously D-cup Fukui, Nara, and Shizuoka all moved down two sizes, as did Gifu, shifting from E to C.
On the other hand, the bust size for 30 prefectures grew compared to the 2012 statistics. The largest gain occurred in Saitama, Tokyo’s neighbor to the north, which in 2012 was the only prefecture with an A-cup average. As of the most recent study, though, Saitama has grown to a D bust, the largest gain of any single prefecture (something Love Cosme credits to an increase in average hours of sleep per night for Saitama teen girls over the past few years).
Tokyo itself increased from C to D, and bust sizes in 10 prefectures (Aichi, Fukushima, Hiroshima, Ibaragi, Ishikawa, Mie, Niigata, Okayama, Oita, and Saga) remained the same, compared to 2012.
In closing, it’s worth keeping in mind that in both studies the data was collected by participants filling out a survey, and so the respondents representing each individual prefecture in the most recent survey may or may not be the same ones from 2012. As such, it’s possible that increases or decreases in bust sizes aren’t only being caused by health and diet factors, but also by population redistribution (such as, theoretically, an unusually large number of busty women moving out of Kyoto or into Saitama in the last few years). Because of that, it’s probably best to think of Love Cosme’s survey results as a temporary snapshot of Japan’s ever-changing upper-body topography.
Source: Love Cosme (1, 2) via Hachima Kiko
Top image: Pakutaso (edited by SoraNews24)
Insert images: Pakutaso (1, 2)



Japanese lingerie saleswoman gives Internet a lesson in what bust sizes look like in real life
New study ranks the most notorious Japanese train stations for perverts
Japan spending survey shows one region really likes to drink
Japanese study finds link between taking frequent baths and happiness, may not tell whole story
The Tokyo area welcomed more new foreign residents than Japanese ones last year
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Japan has a new cute and clever sunblock for cat lovers
Memorial bell inside Hiroshima’s Peace Park has been silenced, but for a sweet reason
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Online survey sheds light on prefectural personality rankings of Japanese people
Survey reveals most Japanese workers want to work from home at least twice per week