For a limited time, Ippudo is offering a “Men in Black” ramen, served in — you guessed it — black broth!  

Popular ramen chain Ippudo is known for their usually milky-white pork based (tonkotsu) broth, but for the month of June, they’ll be serving noodles with a notably different look. That’s right, as part of a collaborative campaign with the movie Men in Black: International,  Ippudo is offering a ramen that comes in a unique black broth.

The collaborative menu is actually a play on the word “men“, which means noodles (麺）in Japanese, so saying “Men in Black” actually sounds the same as “Noodles in Black“, hence the ramen in a black soup.

Of course, when they made the broth black, they made sure it was tasty too. They used a special flavored oil containing burnt garlic to turn the soup black and also added plenty of black pepper to enhance both the color and flavor. The ramen is topped with two types of sliced pork, sprouts, leeks, kikurage mushroom, and to add that extra bit of zest, a serving of spicy red miso paste.

▼ Ippudo’s smooth pork stock and the flavor of the black pepper and garlic should make for a delightful combination. And even the bowl they’re serving the ramen in will be black!

They’ll also be giving away Men in Black: International movie tickets and special merchandise in a social media campaign. If you follow Ippudo’s Twitter account and retweet their Men in Black ramen campaign tweet between June 1 and June 10, you have the chance to win one of 10 prepaid tickets to Men in Black: International.

You can also win one of five Men in Black: International card holders or USB memory sticks by following Ippudo’s Twitter or Instagram account and then ordering and posting a picture of the Men in Black ramen between June 1 and June 30.

▼ Here’s the card case:

▼ And the USB memory stick is in the shape of a neuralyser!

The Men in Black ramen is available from June 1 to June 30 at the following 34 Ippudo locations:

Kyushsu area: Dazaifu Inter, Hakata Station
Kanto area: Ebisu, Kichijoji, Gotanda Higashiguchi, Uenohirokoji, Shinjuku Island Tower, Lumine Est Shinjuku, Komazawa Koen, Toyosu, Futakotamagawa Rise S.C, Minato Mirai Tokyu Square, Tama Plaza, LaLaport Tokyo-Bay, Chiba, Takasaki, Kawagoe Inter, Omiya, 1/2PPUDO Shibuya Hikarie, 1/2PPUDO Lumine Tachikawa
Kansai area:  Umeda, Nishikikoji, Kobe Motomachi, Kyoto Porta
Chugoku/Shikoku area: Hiroshima Fukuromachi, ekie Hiroshima, Matsuyama
Tokai area: Nagoya Sakae Blossa
Koshinetsu/Hokuriku area: Niigata, Matsumoto, Suwa Interchange
Tohoku area: Sendai Aobadori, Sendai Higashiguchi
Hokkaido area: Sapporo Tanukikoji

The ramen is priced at 890 yen (US$8.15) a bowl, except at the 1/2PPUDO Shibuya Hikarie and and the 1/2PPUDO Lumine Tachikawa locations, where they serve half-sized bowls for 500 yen.

Ippudo have already impressed us with Captain America and Iron Man ramen in the past, and we think combining tasty ramen with a bit of cinematic fun is great, so we hope they keep these collaborative menus coming. And we certainly look forward to seeing the cool guys in black bust evil aliens when the movie opens in Japan and other parts of the world on June 14!

Source: PR Times
Top image: PR Times
Insert images: Ippudo website news release, PR Times
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