collaboration

Female virtual YouTubers are here to collaborate with Tokyo’s Kanda Myojin Shrine in a punny way

Hololive Production teams up with one of Tokyo’s most important shrines to provide a creative new method of support.

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Maybelline New York releasing special Japan-only Pokémon Pikachu Collection

Classic and beloved Maybelline products with Pikachu package designs? Yes, please!

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Half of 7-Elevens in Japan to start selling 100-yen Daiso products this month

Now buying cheap everyday goods is even more convenient than before!

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Power up with this positively scrumptious kakuni braised pork Pac-Man manju from Nagasaki

Famous Kyushu specialty meets classic video game in this gastronomic dream team.

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Naruto Shippuden x Mizuno sneaker collaboration delights with subtle nods to main ninja trio

The “Contender Naruto” collection from Mizuno is Naruto Shippuden’s first-ever official collaborative line of sneakers.

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A sight for sore Sableyes! Pokémon teams up with eyewear brand JINS for more monsteriffic designs

With 24 designs to pick from, including all the Eeveelutions, there’s no better time to grab some new glasses!

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Tully’s Coffee Japan blends coffee with magic in their new Harry Potter collaboration

Their Magical Coffee Time tie-in appeals to the hearts of all Potter die-hards.

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Naomi Watanabe releases new clothing collaboration with Japanese restaurant chain Saizeriya

If you always dreamed of wearing a dress that is also a restaurant menu, here is your chance to make that dream come true.

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Proclaim dedication to your special pirate-someone with deluxe One Piece-inspired jewelry

Sometimes the ultimate treasure isn’t gold and diamonds, but the one you love.

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Japanese basketball star Rui Hachimura joins with Nissin to make his own Cup Noodle ramen

Hachimura said “I want you to make a product for me” and Nissin was happy to oblige.

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New Licca-chan doll from Japan has unnervingly rapid hair growth

There’s a reason some people might be hesitant to give this doll to their daughters..

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Tokyo luxury hotel teams up with Cup Noodle for 50th anniversary ramen cocktails and course meals

‘Cause what better way to celebrate turning 50 than with some “noods”?

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Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection

These six coordinated ensembles mix cosmetics with yukata and include a specially designed yukata inspired by one of the lipstick colors.  

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Hello Kitty x Choju Giga “Frolicking Animals” dishware based on the world’s oldest manga is here

Hello Kitty has fallen down the rabbit hole into a world of whimsical animals in this gorgeous line of ceramics from an established Kyoto shop.

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Mos Burger’s new release takes raw onions to the extreme

Celebrating local produce with some very Japanese condiments.

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Uniqlo’s new graphic tee collab features Animal Crossing, Pokémon, League of Legends, and more!

Gamers of different genres have a wide variety to select from with Uniqlo’s upcoming Spring 2021 lineup.

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Tasting McDonald’s Japan’s new Milky “Taste of Mummy” collection

How do the soft serves and McShakes stack up to the real Milky ice cream and milkshakes?

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McDonald’s Japan’s new “Taste of Mommy” McShake brings a marvelously milky milkshake to the menu

Now you can enjoy the taste of Milky candy in a milk-tacular milkshake.

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Mos Burger releases new teriyaki burger-flavored snack fries with a slight identity crisis

Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception. 

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All aboard the Rei Ayanami Line! Nagoya train line gets makeover to celebrate final EVA film

Another reminder that anything can and will become Evangelion-ized.

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