collaboration

Japanese basketball star Rui Hachimura joins with Nissin to make his own Cup Noodle ramen

Hachimura said “I want you to make a product for me” and Nissin was happy to oblige.

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New Licca-chan doll from Japan has unnervingly rapid hair growth

There’s a reason some people might be hesitant to give this doll to their daughters..

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Tokyo luxury hotel teams up with Cup Noodle for 50th anniversary ramen cocktails and course meals

‘Cause what better way to celebrate turning 50 than with some “noods”?

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Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection

These six coordinated ensembles mix cosmetics with yukata and include a specially designed yukata inspired by one of the lipstick colors.  

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Hello Kitty x Choju Giga “Frolicking Animals” dishware based on the world’s oldest manga is here

Hello Kitty has fallen down the rabbit hole into a world of whimsical animals in this gorgeous line of ceramics from an established Kyoto shop.

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Mos Burger’s new release takes raw onions to the extreme

Celebrating local produce with some very Japanese condiments.

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Uniqlo’s new graphic tee collab features Animal Crossing, Pokémon, League of Legends, and more!

Gamers of different genres have a wide variety to select from with Uniqlo’s upcoming Spring 2021 lineup.

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Tasting McDonald’s Japan’s new Milky “Taste of Mummy” collection

How do the soft serves and McShakes stack up to the real Milky ice cream and milkshakes?

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McDonald’s Japan’s new “Taste of Mommy” McShake brings a marvelously milky milkshake to the menu

Now you can enjoy the taste of Milky candy in a milk-tacular milkshake.

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Mos Burger releases new teriyaki burger-flavored snack fries with a slight identity crisis

Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception. 

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All aboard the Rei Ayanami Line! Nagoya train line gets makeover to celebrate final EVA film

Another reminder that anything can and will become Evangelion-ized.

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Are Mister Donut’s new sakura and matcha doughnuts all they’ve been hyped up to be?

A 161-year-old green tea company from Kyoto takes the helm for new “Blooming Matcha” collection.

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Sakura and matcha star in new Mister Donut collection

Created with the help of a 160-year-old green tea company from Kyoto.

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Soak in the art literally and figuratively at TeamLab’s and TikTok’s new collab sauna exhibit

Another thought-provoking, gorgeous exhibition from the beloved digital art collective.

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Mister Donut rolls out new collab sweets with Belgian chocolatier for Valentine’s season

Donut resist the urge to seduce your special someone with these delectable treats.

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Hello Kitty collab with coffee shop Doutor offering tasty, kawaii treats, limited-edition goods

 

Drinks and food and goods galore!

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Sailor Moon Eternal’s tie-in pop-up cafe: a perfect pastel paradise of pretty food and merch

Come for the meals and drinks, take home the gorgeous trinkets designed by an up-and-coming fashion artist.

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Yakiniku sneakers from Japan let you wear your love for meat on your feet

With clever design details and only 50 available, these kicks are a hot commodity.

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Japanese VTuber Usada Pekora’s new plum wine has a label drawn by Madoka’s character designer

Otaku across the generations can appreciate this plum wine, sourced from hundred-year-old plum trees!

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Get ready to set sail on the high seas looking your best with the Shu Uemura x One Piece collaboration

Raise your pirate bounty and look fabulous doing it!

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