collaboration

Annual Japanese horse racing event to start off with a bang by collaborating with… Gundam?!

Welcome to Japan, where robots riding on horses can be a thing.

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Attack on Titan laundry detergent on sale in Japan for a limited time!

Who can aid you in doing “laundry with no regrets” better than Captain Levi?

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Star Wars-themed eyewear arrives in Japan, lets you see The Force with unparalleled clarity

Spoil yourself with a pair of shadowy Darth Vader sunglasses or a golden C-3PO frame.

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Exclusive hand-painted Louis Vuitton-Azur Lane secret collaboration project mystifies netizens

That is one amazing custom-made luxury bag.

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Monster Strike x Sailor Moon collaboration ad features handsome and beautiful Sailor Senshi

You do not want to mess with these Sailor Senshi.

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NBA star collaborates with Sony and Nike to create awesome PlayStation-themed basketball shoes

Designed to look like PlayStation’s signature DualShock 4 controller, wearing these will surely up your game.

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Final Fantasy event lets riders unlock goodies and battle bosses on Tokyo’s Yamanote Line【Pics】

Unique wallpapers and boss fights are waiting to be discovered by brave heroes wielding smartphones

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Space museum collaborates with Sailor Moon, lets you experience the Silver Millennium and more

Makes us wonder why other space museums aren’t doing this.

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Wonder Woman x Hello Kitty collaboration is coming to Japan

This is the first time ever for Sanrio’s cute cat to team up with a western-made film.

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Sanrio and Sailor Moon finally reveal their lineup of My Melody collab goods!

It’s been a long wait since this exciting lineup was announced, but cute things come to those who wait!

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Sailor Moon invites Sanrio character My Melody in on the fun for 25th anniversary celebration

Fans of magical girls and Sanrio, rejoice–this is truly a collaboration destined by moonlight.

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Licca-chan teams up with Rilakkuma for an un-bearably adorable collection

The super-cute collaboration with popular “Relaxed Bear” character Rilakkuma includes two special doll models and a life-sized, functional backpack.

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Become a rocking cat with the Yoshikitty Narikiri Face Pack!

This is what happens when you combine Hello Kitty with one of Japan’s biggest rock stars!

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Pizza Hut teams up with Japanese fitness chain to bring you “diet pizzas”【Taste Test】

New pizzas promise you can still keep the pounds off, but without the cravings.
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Net users half-amused, half-irked by images of Godzilla selling various Japanese products

Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!

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Fit’s gum collaborating with Slime for Dragon Quest’s 30th anniversary

Slime and Metal Slime have appeared! Cue epic battle music.

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Digimon lovers, it’s time to accessorize with Super Groupies collab goods!

Tired of hearing about Pokémon Go? Let’s talk about Digimon…in style.

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Subtly JoJo: These backpacks and short boots should prepare you for some bizarre adventures

This is what a collaboration between popular manga JoJo’s Bizarre Adventure and American outdoor clothing/accessories brand Columbia looks like! 

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Rascal the Raccoon and Hello Kitty team up for some ridiculously cute merchandise

Who knew that a raccoon in a cat suit would be the best thing we saw all day?

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This cute Licca doll-inspired eyewear line guarantees you’ll be looking cute, literally

Eyewear brand Paris Miki teams up with Japan’s favorite Barbie-like doll, Licca, to offer a cool and sophisticated glasses line for women.

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