collaboration

Hello Kitty offers limited-time hospitality at Narita Airport with cute kitty drinks and meals

If you want to sample Kitty’s bubblegum pink curry you’d better hurry, as this café will only last until October!

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Shibuya 109 teams up with Hiroshima bread brand for “beary” cute cream pancakes and sandwiches

A trendy spot in Tokyo collaborates with an 87-year-old confectionery famous for its cream buns to whip up two new Insta-worthy bites to go

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Newest Hello Kitty collab features Kitty-chan cosplaying as supernatural protector against plague

In the name of anti-bacterial cloth and kawaii, begone disease!

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Here we go! Start collecting coins, because Lego Mario just announced eight expansion sets

New features, designs, and interactive noises abound — you’d be a real Goomba to miss out!

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Schick and Neon Genesis Evangelion team up to offer limited Eva, NERV-themed razor blades

We thought that Shinji was done getting into close shaves but it appears he couldn’t run away this time. 

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Make all your friends jelly with these umbrellas inspired by jellyfish【Pics】

A collaboration between an online retailer and an aquarium dedicated to researching one of Earth’s most fascinating creatures.

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Fossilized forms of Pokémon found in Uniqlo’s Daniel Arsham x Pokémon T-shirt collection【Photos】

The contemporary artist’s unique concept of “fictional archaeology” paves the way for these new illustrations of Pokémon monuments lost to time.

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Pre-orders now open on Amazon for new, amped-up Lego and Super Mario collaboration!【Video】

The collab that one-ups all collabs.

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Mister Donut teams up with French patisserie chain Pierre Hermé for new range of luxury doughnuts

The famous Ispahan rose macaron cake is just one of the sweet delights making its doughnut debut.

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We bought the Mister Donut Pokémon lucky bag, and here’s what we got! 【Photos】

This was probably the best purchase we made at the end of 2019.

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Hello Kitty and Doraemon collaboration merch ends the year adorably!【Photos】

It’s the best of both worlds – and it’s super cute!

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Casual Jedi cosplay! Japanese fashion brand unveils Star Wars items just in time for new film

Tap into the Force of fashion with these intergalactic accessories.

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Japanese clothes retailer GU announces stylish, nostalgic PlayStation line, available now

Fashionable pieces feature the console’s logo, iconic controller button designs, and prints from flagship Sony games.

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Get a “playful” look with the new Kirby clothing collaboration

A Nintendo character well-known for his ability to inhale things, but his new clothes collaboration certainly doesn’t suck!
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We visited Tokyo’s Frozen II collab cafe and may have enjoyed it more than the movie 【Photos】

Get the inside scoop on Anna’s bittersweet dish!

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Japanese company Yellow Hat hilariously mistakes Pizza Hut for Italian dish-themed headwear

“Yellow Hatto” and “Pizza Hatto”, what could possibly go wrong?

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Adorn yourself with Pixar magic with stunning Toy Story themed jewelry from Japan

Now you can wear Woody and Buzz Lightyear around your neck in style!

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Ginza Cozy Corner offers sweet magic in the form of beautiful Aladdin-themed cakes

These delicate Aladdin-inspired cakes look as enchanting as the movie.

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Ramen chain Ippudo offers taste of Hollywood with limited edition “Men in Black” ramen!

For a limited time, Ippudo is offering a “Men in Black” ramen, served in — you guessed it — black broth!  

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We tried a special savory green tea and rice-flavored cream puff available for only one day

This combination of traditional Japanese snack and French pastry has got to be one of the oddest we have seen.

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