
Equality gets the Nintendo Seal of Quality.
It’s been slow moving, but bit-by-bit regions of Japan have been moving to recognize same-sex marriages here and there. However, there is still a lot of progress needed in that area, so much so that corporations have begun taking the initiative and allowing their employees to enjoy the same benefits as conventionally married couples regardless of their own sexual orientation or gender identity.
The latest major company to do so has been video game legend Nintendo Japan, which recently updated its website to include a number of changes under the banner of Corporate Social Responsibility or CSR.
All of these changes have been laid out in detail on Nintendo’s CSR website in Japanese and English, but the one that has gotten the most attention was the announcement of their Partnership System. This system went into effect in March last year but was only recently announced publicly, and ensures that any two people in a common-law partnership regardless of their sex or gender and regardless of whether or not they are legally recognized as “married” by the government, will be treated the same as far as company policy and benefits are concerned.
Reaction to the news was well received by Japanese netizens who felt that even though Nintendo is only one organization, a company with its influence has the potential to make similar policies spread.
“Does this mean they’ll bring same-sex marriage to Tomodachi Collection?”
“If the company changes their mindset, then it will be reflected in their games, which will influence the world over time.”
“That’s fantastic! Large companies like that often have extensive benefits for families.”
“Wonderful! I hope this spreads.”
“I’m really happy about this. Japan is moving in the right direction.”
“Opposition to same-sex marriage is irrational anyway.”
“I feel like Mario is on my side now.”
In addition to recognizing a wider range of family structures, Nintendo’s CSR policy also vows to respect people’s privacy should they choose not disclose such matters in the workplace. Other points on Nintendo’s CSR agenda include sourcing materials from places that adhere to both environmental and human rights standards.
Hopefully, these steps will help people enjoy Yakiniku Simulator even more, knowing they’re virtually cooking meat on a machine that respects all people’s rights and freedoms.
Source: Nintendo CSR, Denfamico Gamer, Twitter
Top image: © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Okinawa’s capital city Naha officially recognizes same-sex partnerships
Japanese cell phone provider gives same-sex couples with Partnership Certificates family discount
Same-sex couples to be recognized in Sapporo, Japanese city with population of around two million
Two Tokyo wards issue Japan’s first ever same-sex partnership certificates
Same-sex couples take Japanese government to court, request constitutional marriage rights
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
War in Iran causing dark development for potato chip packages in Japan
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Akira creator opens his own anime studio, is recruiting artists even without Japanese fluency
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Pokémon retro black-and-white Game Boy art T-shirts are on the way from Uniqlo[Photos]
Japan’s largest online resale site banning scalper sales of McDonald’s new anime Happy Meal toys
Pizza Hut now sells curry pizza in Japan
Dr Pepper knockoff Mr Popper is a cult drink in Japan, but does it taste like the real thing?
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japanese criminals are now using crabs to hunt for burglary targets
Japanese hair salons going bankrupt in record numbers
Japan releases new ramen sandwiches… that don’t taste like ramen
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Kirin beer company toasts same-sex marriages for its employees
Tokyo’s Shibuya Ward to offer marriage certificates to same-sex couples
Tokyo’s Setagaya Ward to begin legally recognizing same-sex partnerships
Takarazuka becomes fourth Japanese municipality to recognize same-sex partnerships
Panasonic to recognize same-sex marriages of its employees starting this April
Japan releases results of its first national same-sex marriage survey
Nintendo announces its Universal Studios attractions are coming to the U.S. too!【Video】
Japan awards foster parent status to same-sex couple for first time
Nintendo’s god-tier customer service continues as they offer free repairs for Noto earthquake victims
Nintendo removing “skinship” romance touching scenes from North American Fire Emblem game【Videos】
Nintendo Museum’s official merch includes awesome giant controller cushions【Video】
Nintendo mysteriously releases Close to You CG animated video, but what is it?【Video】
Nintendo might record what you say and show friends in Switch 2 GameChat
Which Company’s Employee Would You Like to Marry? Nintendo Tops Rankings in Japan