
Annual Shibuya gathering brings together dateless demonstrators.
For the past several decades, Christmas Eve has been the biggest date night in Japan, a time for young lovers to get dressed up, have an elegant dinner at a fancy restaurant, and exchange presents. But for the members of Japan’s Revolutionary Alliance of Unpopular People, Christmas Eve isn’t a time for dating.
Well, considering that the “Unpopular” part of the group’s name in Japanese is himote, a term specifically used to describe someone, usually a man, who’s unpopular in the dating scene, few, if any, nights of the year are a time for dating for the organization’s members. Especially not Christmas Eve, though, because that’s when the Revolutionary Alliance of Unpopular People holds their annual “Crush Christmas” protest. First held in 2007, this year’s protest took place in downtown Tokyo’s Shiuya neighborhood, as has become tradition.
今年も無事にクリスマスは粉砕されました。
— @革命的非モテ同盟 (@kakuhidou1) December 24, 2023
デモにご参加頂いた皆様、デモに参加はできずとも志を同じくして下さった全ての皆様、ありがとうございました。 pic.twitter.com/wNeWxHoEST
After gathering in an empty lot, the group, with a police escort, marched through the streets of Shibuya, carrying their yellow “Crush Christmas” banner while chanting the slogan, along with the assertion that “Christmas datelessness is a form of diversity.” The march lasted some 30 minutes, with around 15 participants taking part.
意味不明クリスマス粉砕デモ。
— 椿原 悠也🟠安倍総理に感謝🌸 (@tsubakiharayuya) December 24, 2023
なぜ?
君がクリスマスを祝わなければいい。
他人がクリスマスを祝おうと勝手だろ。 pic.twitter.com/CLx4BJI2eZ
“This year, we once again crushed Christmas,” declared the Revolutionary Alliance of Unpopular People in an official tweet following the march. “We offer our thanks to those who took part, as well as those who were unable to attend but share our spirit.”
With the organization trumpeting its lonely, dateless status, it’s impossible to completely dismiss the likelihood that resentment towards the romantically successful is a contributing is a motivating factor for the protest. However, one of the marchers, a 37-year old Tokyoite, clarified that he wasn’t protesting happy couples per se. “I do not deny couples’ existence, and I am not opposed to romance. However, I take issue with Christmas being pushed as a time for couples to get all make out-y.”
クリスマス粉砕デモが、今年も圧倒的に闘われたようで何より pic.twitter.com/yUWpBd3Pp3
— 中央執行委員長 (@moeLiberation) December 25, 2023
As with the Revolutionary Alliance of Unpopular People’s other annual event, its Valentine’s Day protest, it’s debatable how much of the event is meant as serious opposition to Japanese dating norms, and how much is just a tongue-in-cheek excuse to have some subversive fun, especially since the image of Christmas as being for couples only has somewhat eroded in recent years. Sure, a nice Christmas date is still seen as a must for most Japanese people currently in a serious dating relationship, but that’s been the case for more than a generation. A lot of those early waves of teenage and twentysomething Christmas daters are now married with children and have transitioned to celebrating Christmas at home as a family, and Christmas parties with platonic friends aren’t unusual either.
And of course, the irony to organizing a regular event for lonely people is that the shared activity creates a social connection of its own. “I hadn’t ever made any fun memories spending Christmas with someone,” said a woman who was a first-time participant in this year’s Revolutionary Alliance of Unpopular People protest. “I didn’t know any of the other people in the march, but it felt good to raise our voices together,” further proving that even if you’re spending Christmas Eve without a date, you aren’t necessarily being forced to spend it alone.
Source: Sankei News via Livedoor News via Jin
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Tokyo Cancel Christmas protest march cancelled by Revolutionary Alliance of Unpopular Men
Revolutionary Alliance of Unpopular Men protest against Christmas on streets of Tokyo
Anti-Valentine’s Day protest march held in Tokyo by Revolutionary Alliance of Unpopular Men【Vid】
30-minute protest march held in downtown Tokyo by dateless men opposing Christmas Eve dates
Tokyo restaurant explicitly bans couples from dining on Christmas Eve
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Shinto shrine in downtown Tokyo announces cosplay ban
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
This beautiful Okinawa beach gives you the best of both worlds when visiting the prefecture [Pics]
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan’s Christmas plans are pretty chill this year, survey shows
40 percent of Japanese women in survey say they’d be OK with a “Christmas Eve-only” boyfriend
More than half of Japanese men in survey spent Christmas alone, women more likely to be OK solo
Japanese man arrested on Christmas Eve on suspicion of stealing Santa statue, giving it to waitress【Video】
Dateless on Christmas? Burger King Japan invites you to celebrate with whole bucket of fast food