Japanese clothing brand earth music&ecology release new photo app, Mr. Sato has fun with it!

Though the brand hasn’t gained much popularity outside of Japan yet, earth music&ecology has propelled itself into the mainstream Japanese fashion world, thanks in large part to their ad campaigns featuring actress Aoi Miyazaki. With a focus on being “colorful and useful,” the brand seems mostly targeted at young women who aren’t looking for anything too extravagant.

Recently, the company rolled out a new smartphone app that allows users to add marketing text over their own photos, giving their patrons a chance to stand in Ms. Miyazaki’s place. A rather clever bit of marketing, we thought…until Mr. Sato decided to try it out!

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