
Mr. Sato, you are quite literally the man! As our most trusted source of all things bizarre in Japan, you never disappoint. From the time you went in for a trim at a pet salon (on all fours mind you) to the time you tried to train your eyelids, the laughs (almost always at your expense) kept coming.
The following is a list of five reasons why we love our crazy reporter, Mr. Sato. We’re sure you won’t be disappointed.
1. He’s always up for a challenge.
2. He’ll try anything once.
3. He’s got style.
4. He’s dead sexy.
5. Uh…
For those who can’t get enough, here’s a little more information on our beloved reporter:
Full name: Hidenori Sato
Stage name: Delicate Zone Sato, Food Queen Sato
Date of birth: Secret
Place of birth: Shimane prefecture
Height: 170cm (5’7”)
Cup size: F-cup
Special skill: Nintendo 3DS
Hobbies: Drawing, writing poems
Collection: Cat claws
~ In Mr. Sato We Trust ~































SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
【Mr. Sato Wisdom】”Anyone who doesn’t take home their disposable chopsticks is a damn fool!”
March 10 was Sato Day in Japan, so here are five wonderful things about our own amazing Mr. Sato
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
7-Eleven Japan releases new Tsukimi Moon-Viewing range for autumn, with a must-try daifuku and teriyaki burger
New Japanese convenience store rice balls taste like instant noodles [Taste test]
Kyoto temple bans visitors from wearing kimono
Kobe middle schools begin abolishing extracurricular activities, shift to community programs
Starbucks Japan releases new coffee table book featuring 18 of the most unique stores around the country
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Japan’s Tsukimi One-hand Bento’s name is all wrong, but it still looks entirely delicious
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Mr. Sato gives his first ever autograph, gets a broken heart in return
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
We try to destroy Japan’s sturdiest eyeglasses with the power of Mr. Sato’s butt【Video】
History Channel shows our Mr. Sato to the U.S.…as a student who’ll eat anything for five bucks?!?
SoraNews24’s Mr. Sato declared no longer hot by Google
Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
Mr. Sato is now a sticker, and we’re giving him away to six lucky readers!
Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article
The battle of Elden Ring vs. hard-core casual gamer Mr. Sato
Mr. Sato travels five hours to the Oki Islands to make amends for a 17-year grievance【Photos】
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Mr. Sato shows how to work from home, even if you have to commute to the office
Mr. Sato meets with a fan from Peru, shares his origin story and dreams of South American fame
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】