Mr. Sato

Japan’s Best Home Senbero: Don Quijote sells booze and surprisingly good “sushi” for under US$10

This makeshift bar food will have our reporter battling windmills in no time.

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Mr Sato makes a frightening purchase at an Akihabara vending machine

A product literally shrouded in mystery. 

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Mochi ice cream ramen: Noodles will never be the same again

We love Yukimi Daifuku ice creams, but will we love them when they’re wrapped in pork and floating in a hot, salty broth?

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How to put together a senbero drinking/snack session at Japan’s 100-yen convenience store【Photos】

Drinks, food, and an important lesson for just 1,000 yen (US$9.19).

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Could you eat 50 beef cutlet refill pieces? If so, this Japanese restaurant will let you eat for free

We take on the 50 Challenge of Kyoto gyukatsu chain Katsugyu.

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Tokyo has a completely unmanned, honor-system electronics and appliance shop【Photos】

Mr. Sato takes a trip to GO12, easily the strangest place in the city to buy a microwave.

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We make delicious French toast using a LOT of Japanese custard pudding

A whole kilogram (2.2 pounds) of custard pudding, to be precise.

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Mr Sato goes head-to-head with a giant cream soda parfait in a Tokyo cafe

Enormous dessert’s clown-like face belies the monstrosity that lies within. 

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Mr. Sato eats luxurious fish from a vending machine, doesn’t get food poisoning

Mr. Sato taste tests some famous fish from Shizuoka.

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A look inside the Tokyo Media Centre for the 2020 Olympic and Paralympic Games

Visitors at the eerily quiet venue can receive a free media kit, filled with some surprising goods.

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Mizkan develops world’s most “beautiful” natto, Mr. Sato takes it for a spin

But true beauty is in the eye of the bean-holder.

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How has inflation affected the price of a gigantic ice cream cone in Tokyo over 10 years?

Mr. Sato finds that they don’t make them like they used to.

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Mr. Sato stuffs himself at an all-you-can-eat bakery event and ascends to carb heaven【Pics】

There are only three things that matter in life: bread, bread, and bread.

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Kyoto cotton candy brings us the taste of a traditional Japanese festival

Specialty sweets maker pops up in Tokyo for a limited time.

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Mr Sato’s Terrible, Horrible, No Good, Very Bad Day at Doo Wop Chicken Burger in Tokyo

New opening doesn’t go quite as smoothly as expected.

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Taco Bell Japan brings back the Naked Chicken Taco, much to our satisfaction 【Taste Test】

Don’t you love it when the best menu items make a comeback?

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Japan’s Super Colossal Mega Parfait is so freakishly huge it comes in a beer pitcher【Taste test】

A dessert big enough for you and a couple friends…or one Mr. Sato.

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Mr. Sato falls for the biggest egg sandwich he’s ever seen…but what does it look like inside?

“The sun egg sandwich” is 20 centimeters (7.87 inches) in diameter and is on a mission to become a new famous local product of Saitama Prefecture.

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We try a new natto coffee ice cream that took 17 months to perfect

Tokyo cafe finds a way to use natto’s sticky texture to create a dessert like Turkish ice cream.

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Okonomiyaki taiyaki: Sweet and savoury combination confuses the senses

We love okonomiyaki and we love taiyaki, but will we love okonomiyaki taiyaki?

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