Mr. Sato

On-site coverage of the 2025 Osaka-Kansai Expo from our reporter’s mother

Seiji’s mom gives us her firsthand account.

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Cheapest breakfast in Japan? Hidden find at Japanese supermarket costs less than US$1

Crazy cheap morning set shows why this is one of the best supermarkets in Japan.

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Fake cherry blossom viewing failure leads us to international friendship in Ueno Park

While trying to pretend to enjoy Tokyo’s cherry blossoms, Mr. Sato ends up having a touching true sakura moment.

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Our Japanese writers share times they were the fool in honor of April Fools Day

It may be factual, may be cruel. Everybody plays the fool.

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Mr. Sato is sorry for not taking your compliment well

Our reporter’s done a lot of work on his outside. Now, it’s time for the inside.

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One-handed pizza from Domino’s Japan is the ultimate convenience

No more greasy phone screens.

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Will listening to Japan’s biggest earworm song for five hours drive you insane? Let’s find out!

Our ace reporter Mr. Sato subjects himself to five hours of the Don Quijote theme song.

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Using tempura as a ramen topping – Blasphemy, or a beautiful idea?【Taste test】

Soba restaurant chain’s claim leads us to cross the standard line of where tempura is supposed to go.

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Japanese Railway Lost Property Market: A treasure trove of lost items from trains

We pick up a surprise find at this special market in Tokyo.

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Rakuten’s Tokyo robot delivery service both is and isn’t what it promised, but is cute either way

Hey, robot! Bring us a cup of coffee, will ya?

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Did Mr. Sato just discover Japan’s longest bread?

And how do you even get it home in one piece?

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The mystery destination of the SoraNews24 end-of-year party left us speechless

Will the food conquer our reporters, leaving them smiling as they head home, or is it a disaster-in-the-making?

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We fulfill a childhood dream with giant wafers at the Hiratsuka Seika factory shop

There will be no waffling over these wafers once you catch sight of their stupendous size.

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A deep-fried sushi senbero awaits from Super Value【Japan’s Best Home Senbero】

A breakthrough in the senbero arts has been made.

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7-Eleven releases a secret Cafe Latte Smoothie at select stores in Japan

A new discovery that’s taking customers totally by surprise.

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Mr. Sato gets 1,000 yen in food and drink from two stores for a “double senbero”【Japan’s Best Home Senbero】

Featuring appearances by Toilet God, Cutieboy QT, and more!

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The last of the Mohican-hairstyle-wearing people still lining up for iPhones

We stumble upon Butch, possibly the last remaining iPhone liner-upper in the wild, and see what makes him tick.

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What does a Japanese local think of the Uobei conveyor belt sushi restaurant?

First visit leaves our reporter with one surprising regret. 

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Leaving everything up to top Tokyo stylist — Mr. Sato’s first haircut in four years blue us away

We aren’t sure what we were expecting when he told the Shogun “do whatever you think is best,” but we weren’t expecting this.

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Mr. Sato dons full pilgrim fashion to escape the summer heat

Let’s take it back to ’79… 1879.

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