From San-X to Attack on Titan, yummy cake rolls take over Bean-Throwing Festival’s sushi custom

Before you start obsessing over Valentine’s Day plans, let’s turn for a moment to another February whoop-de-do: the Japanese Bean-Throwing Festival or Setsubun. Celebrated on February 3 this year, it’s an intriguing blend of evil ogres and spirits, roasted soybeans, and chomping on a whole baton of thickly rolled sushi while facing in the proper direction. These somewhat disparate ingredients commingle on this day to assure good fortune and health for the year to come.

In recent years, western Japan’s custom of eating a special type of sushi called ehō-maki (恵方巻き, literally “blessed direction roll”) for Setsubun has spread across the nation due to marketing campaigns by grocery and convenience stores; what’s more, the sushi rolls have been evolving into scrumptious cream-filled Swiss rolls! Iconoclastic? Maybe. Delicious? Yes!

So let’s jump on the bandwagon and look into this holiday a bit before drooling over this collection of sushi and their sweet doppelgängers. And Yowapeda fans, I think I spy a Makishima-maki!

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