setsubun

Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”

It’s always lucky when ehomaki roll into town!

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Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen

A brief lesson in eho-nomics.

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Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun

The office that makes sushi together, stays together.

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Testing Amazon Japan’s best and worst Japanese demon costumes【Photos】

We get ready for Japan’s Setsubun celebration with the highs and lows of oni fashion.

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Subway rivals a traditional Japanese sushi roll with its own traditional Japanese BLT

Jared out, luck in!

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Date of Japanese holiday Setsubun changes to 2 February for first time in 124 years

Don’t shove sushi in your friends’ mouths on the wrong day. That would be awkward.

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The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】

Ehomaki sushi rolls are supposed to ensure good luck for the year, and it’s hard to think of having a luckier life than one that lets you eat this.

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Japanese restaurant chain selling not just folded pizzas, but LUCKY folded pizzas!

All the things that make pizza great, only folded!

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We summon the Devil’s “sushi roll” in Tokyo because we need to eat this 6,000-calorie thing

Dark forces can’t intimidate us, or our stomachs.

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Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping

We can feel ourselves getting both hungrier and heavier just looking at it.

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Japanese department store wishes you a good year ahead with 150 types of delicious ehomaki

Welcome in spring with these limited-edition, mouthwatering sushi rolls.

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Japanese miko shrine maidens turn into off-road racing queens in new commercial 【Video】

These girls literally drive away ogres during Japan’s annual Setsubun bean-throwing festival.

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Sushiro celebrates a traditional Japanese holiday with this…sushi thing

As odd as it looks, it actually makes a lot of sense for Setsubun.

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Japanese artist shows cheap and easy way to scare children during next holiday season

The 2017 Father of the Year Award goes to…

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$89 “Phantasmal Sushi Roll” fancies up life with Matsusaka beef and truffle salt 【Taste Test】

If you can afford this luxury lucky sushi roll, how much luck do you really need?

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Behold a 10,000-yen sushi roll covered in gold! 【Taste Test】

We try out an exquisite gilded sushi roll, inexplicably packaged in cheap plastic.

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How to deal with sushi harassment in the workplace

The following story is an important example of how one person’s holiday cheer can be another’s form of abuse in the workplace.

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Japanese cats channel their inner demon during the chilly month of February

February is a hard month to face, so why not put on a mask and greet it looking like something else?

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Red Oni and Blue Oni penguins at Tohoku Safari Park bring good luck and cuteness to guests

Who knew that demons could be this adorable?

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Demon babies spotted in Japanese newborns ward, overpower Internet with their cuteness

Japan has a custom of shouting “Out with the demons!” in early February, but all we can say is “Awwwwwww!”

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