Mr. Sato dreams up an innovative way to ensure good luck and give yourself an excuse to eat fried chicken.
sushi rolls
They’re almost too pretty to eat, but you’ll need to chow down if you want to get Japan’s most delicious traditional luck boost.
Ehomaki sushi rolls are supposed to ensure good luck for the year, and it’s hard to think of having a luckier life than one that lets you eat this.
Tekkamaki tuna rolls have fire in their name, but in this part of west Japan, they’re almost white.
Before you start obsessing over Valentine’s Day plans, let’s turn for a moment to another February whoop-de-do: the Japanese Bean-Throwing Festival or Setsubun. Celebrated on February 3 this year, it’s an intriguing blend of evil ogres and spirits, roasted soybeans, and chomping on a whole baton of thickly rolled sushi while facing in the proper direction. These somewhat disparate ingredients commingle on this day to assure good fortune and health for the year to come.
In recent years, western Japan’s custom of eating a special type of sushi called ehō-maki (恵方巻き, literally “blessed direction roll”) for Setsubun has spread across the nation due to marketing campaigns by grocery and convenience stores; what’s more, the sushi rolls have been evolving into scrumptious cream-filled Swiss rolls! Iconoclastic? Maybe. Delicious? Yes!
So let’s jump on the bandwagon and look into this holiday a bit before drooling over this collection of sushi and their sweet doppelgängers. And Yowapeda fans, I think I spy a Makishima-maki!
MOST POPULAR
Today
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
99-year-old woman rescued while attempting to climb Mt. Fuji
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Eight great words for talking about summer in Japan in Japanese
Weekly
Japan now has human refrigerators inspired by Japanese vending machines- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
- New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions- Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
- 99-year-old woman rescued while attempting to climb Mt. Fuji
Monthly
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir- Japan now has human refrigerators inspired by Japanese vending machines
- Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan triples departure tax, foreign tourists and locals now must pay more to leave country- New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
- Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo- Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】- Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
RECOMMENDED STORIES
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Eight great words for talking about summer in Japan in Japanese
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
“We want to be Japan’s best cheap restaurant” says new (but also not new) Akihabara noodle joint
Dance with demons in Kyoto at this Edo-period Japanese Halloween festival
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Japan now has human refrigerators inspired by Japanese vending machines
-
