People often ask me why I moved to Japan and I say “to be with people like me – with blonde hair and blue eyes.” Japan is a homogenous country to be sure, but a recent advertisement from clothing chain COMME ÇA ISM boldly challenges this mistaken stereotype that Japan is full of Japanese people.
It’s actually full of white people!

Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Japan has abolished advance deportation notifications to foreigners’ lawyers
Japanese women sound off on their minimum height requirements for a husband【Survey】
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
How to make a lucky sushi roll with KFC fried chicken skin【SoraKitchen】
Full-color anime art wall appears in Tokyo station as Jujutsu Kaisen returns to Shibuya【Photos】
Tokyo Station staff share their top 10 favorite ekiben
Flex and pose your way to fitness with the JoJo’s Bizarre Adventure exercise program!【Video】
Host your very own Japanese summer festival with these DIY carnival game stands
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
How to make a lucky sushi roll with KFC fried chicken skin【SoraKitchen】
Full-color anime art wall appears in Tokyo station as Jujutsu Kaisen returns to Shibuya【Photos】
Tokyo Station staff share their top 10 favorite ekiben
Flex and pose your way to fitness with the JoJo’s Bizarre Adventure exercise program!【Video】
Host your very own Japanese summer festival with these DIY carnival game stands
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Japan’s all-anime-themed hotel previews rooms, is ready to welcome guests
Trouble making friends? Sticker collecting works surprisingly well
Starbucks teams up with the oldest of Japan’s Six Ancient Kilns to create a Bizen ware coffee mug
Beautiful Studio Ghibli tenugui can add summer anime style to your home and hand-washing【Photos】
Japan’s real-world One-Piece fitness gym is open, lets you pump giant manga meat