advertising

This ad for Ueno Clinic makes no sense… until you realize what the clinic specializes in【Video】

Whoever conceived this commercial deserves some kind of award.

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Pantene ad asks why people in Japan are forced to look the same when job hunting

Hair care brand shines a light on outdated practice that forces women to sport the “job-hunting hairstyle” in order to gain employment.

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Major Japanese ramen chain’s logo confuses Honda cars’ AI

Although in the cars’ defense I never really knew what that logo was supposed to be either.

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Hong Kong’s new Hot & Spicy KFC chicken creatively reimagined as explosions in fiery ads

Who knew fried chicken would make the perfect backdrop for some explosive Hollywood-style advertising?

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It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video

Famous musicians, actors and idol group members star in these memorable ads that will make you laugh, cry and want to buy what they’re selling.

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Donald Trump fronts Twitter ads on Japan’s rail network【Photos】

Written entirely in Japanese and without any English text, foreign visitors are wondering what on earth these ads mean.

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Japanese “nose-gargling” advertisement attracts attention on Tokyo’s trains

Passengers say they’ve been trying to hold in their laughter after laying eyes on this unforgettable image.

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Pokémon Strike Back in Basel, Chase Trainers with Giant Pokéballs

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“Flying Sumo Wrestler” performs sumo moves mid-air while hurtling towards earth at high speed

Can a skydiving sumo wrestler complete the ring-entering ceremony mid-air with a “gyojisumo referee by his side?

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Shinjuku’s giant Godzilla statue gets a new addition, reminds us that fresh breath matters

Everyone’s favourite tokusatsu titan has a very important message for the people of Shinjuku this week.

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Emotional video explores the gap between ideals and reality for working mothers in Japan【Video】

Get out the tissues because this short ad will make you appreciate family bonds all over again.

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Merchant shipping posters invoke romance and wonder of Japan’s Meiji, Taisho and Showa eras

There was a time when sumo wrestlers and kimono-clad ladies made shipping companies look beautiful.

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Beep beep! Trucks cruising Tokyo and Osaka to promote easy bowel movements this Enema Day

On and around 19 January, trucks will be hitting the streets to raise awareness of the health benefits of enemas. You’ll be able to recognize them by the cute female drivers who appear to be constantly pooping…

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Singapore retailer a contender for “Worst Ad Campaign Ever” title after Black Friday rape gaffe

A retailer in Singapore swung and completely missed with their advertisement that was trying to catch some of the Black Friday shopping buzz.

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Poignant video about inner beauty is an unlikely ad for a beauty clinic 【Video】

At first glance, it looks like a trailer for a new movie or even a documentary about the pressures of beauty, popularity and social media. But in what is one of the most elaborate video commercials we’ve come across in a while, one beauty clinic in Thailand has gone to extreme lengths to advertise its services. Playing on the vulnerability of today’s millennials and modern societal pressures of beauty, they have produced a 14-minute short film which is as compelling as it is a disturbing.
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7-Eleven issues statement over the discontinued Olympic emblem, and their oden

With the Tokyo Olympic Committee (TOC) officially cutting ties with Kenjiro Sano’s much maligned emblem, one obvious question is on everyone’s lips: What does this mean for that oden poster made by the 7-Eleven in Musashikoganei, Tokyo?

Some of you may recall that this particular franchise had made a poster promoting their oden sale which bore a striking resemblance to the former Olympic emblem. After a request was made to the TOC, they had denied the poster’s commercial use and likeness to their intellectual property. However, now that the emblem will no longer be used, is the poster back in play?

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Soccer star Ronaldo is at it again, now starring in ad for weird Japanese ab device 【Video】

There are a lot of things about Cristiano Ronaldo that we know to be true. He is objectively a very attractive man. He is objectively a fantastic soccer player. He objectively very rich. He is – and we say this without irony – “big in Japan.” He is objectively in great shape.

He will also, objectively, endorse near any damn thing. Like this weird ab device.

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Is this studly tofu maker really all he seems?

Making tofu, believe it or not, actually requires enough physical labor that, even if you’re just making enough for yourself, you’re liable to at least break a sweat (although, honestly, why on earth would you make just a single serving of tofu?). There’s a lot of pressing and carrying heavy things around and grunting involved in tofu creation, is what we’re saying.

But is it hard enough that making a lot of it over time can turn your average tofu maker into a rippled, muscular Adonis? The short answer is, uh…maybe. Your results may vary (and you probably ought to hit the gym, anyway) but Taiwanese media claims to have found at least one particularly fit local tofu maker.

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Panasonic develops data communication using an ordinary light and smartphone

There are many ways that data is transferred these days, be it fiber optic cables, Wi-Fi, Bluetooth, 4G-LTE, and a whole slew of other brand names and acronyms the meanings of which I don’t care to learn.

Now Panasonic has come up with a way to send and receive data that’s easy for everyone to understand: light. Actually it uses light emitting diodes (LED) to be exact, but that’s about as technical as this explanation needs to get, I promise.

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Samsung’s latest ad is eerily similar to recent Apple ads

Samsung just released its latest ad for the Galaxy S6 Edge, and it looks eerily familiar.

In April, Apple made this ad for the Gold Edition of Apple Watch. When you look at Samsung’s ad and the Watch spot side by side, the similarities border on ridiculous.

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