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Yo-kai Watch’s Jibanyan meets the governor of Hawaii, global domination imminent

We’ve talked a lot before about how Yo-kai Watch has overtaken Pokémon as the phenomenally popular kids’ franchise of choice, and a lot of it is down to its loveable orange ghost-kitty mascot, Jibanyan. With the people behind Yo-kai Watch gearing up to bring the insanely popular series to the West (and believe us, there will be no escape), Jibanyan’s starting to get even busier lately.

Recently, he met up with the governor of Hawaii for a promotional campaign to get Japanese kids excited about having a holiday in Hawaii (as if that wasn’t exciting enough!). But we suspect that Jeeby’s trying to get in with the right people in order to satisfy his plans for complete global domination!

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This special noodle for hard-core Youkai Watch fans is full of Jibanyan … literally!

Love noodles? Love Youkai Watch? We’re guessing that there are plenty of people out there who would answer yes to both of those questions. It then shouldn’t come as too much of a surprise if someone decided to combine the two in a tasty-looking original creation.

Well, that’s exactly what Twitter user @takusan_neru did with the unique bowl of noodles in this picture she shared. And just what makes the noodles so special? Well, as you can see, the bowl is filled with … smiling Jibanyan faces!

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Facing obscurity, Pikachu smuggles himself in a Youkai Watch UFO catcher bag

We’ve talked a lot recently about how Youkai Watch has now definitely overtaken Pokémon in the popularity stakes, at least among Japan’s young’uns. With Youkai Watch replacing Pokémon as McDonald’s yearly calendar stars and with Pikachu himself being shunted into the background on anime convention posters in favour of Jibanyan and pals, 2014 really hasn’t been a good year for all things Pikachu. Still, with Pokémon’s legion of worldwide fans and entertainment-world pedigree, you’d be forgiven for thinking that Pikachu would be taking this all on the chin. Instead? He’s exposed himself as a desperate has-been, clinging on to relevancy by whatever devious means he can turn a paw to, and that includes smuggling himself into some unsuspecting kid’s life by disguising himself as a Youkai Watch product! For shame!

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Jibanyan, Japan chooses you! Pikachu trampled beneath paws of Youkai Watch mascot

Recently, we’ve brought you several articles detailing the meteoric rise of new franchise Youkai Watch as it continues to steal fans and attention away from the much-loved institution that is Pokémon. Die-hard Pokémon fans out there may feel safe in the assumption that Youkai Watch, being more traditionally “Japanese” in feel, will never match the success of Pokémon in the West. Be that as it may, we now have conclusive evidence that Pikachu’s time in the Japanese sun is well and truly over as new champion Jibanyan ascends his throne. Join us after the jump for proof!

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Youkai Watch chosen for McDonald’s calendar, Pokémon fans sob into their fries

If you’ve been living under a rock for the past year or two, you might have missed a significant change taking place in Japanese popular culture. What are we talking about? Why, adorable collectible monster franchise Youkai Watch, of course! The Youkai Watch series, which comprises manga, anime and video games has been steadily and skilfully easing itself onto the comfy throne once monopolized by Pokémon. Kids are going crazy for it, adults are being driven crazy over it, and poor old Pikachu and pals are being seriously left in the dust. Now, Youkai Watch has pulled off another victory over Pokémon by stealing its role as McDonald’s go-to calendar star.

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