
If you’ve been living under a rock for the past year or two, you might have missed a significant change taking place in Japanese popular culture. What are we talking about? Why, adorable collectible monster franchise Youkai Watch, of course! The Youkai Watch series, which comprises manga, anime and video games has been steadily and skilfully easing itself onto the comfy throne once monopolized by Pokémon. Kids are going crazy for it, adults are being driven crazy over it, and poor old Pikachu and pals are being seriously left in the dust. Now, Youkai Watch has pulled off another victory over Pokémon by stealing its role as McDonald’s go-to calendar star.
The devastating (well, to fans of Pokémon) news comes via Twitter, where a user shared a snap of a poster advertising McDonald’s Original Youkai Watch calendar for 2015. That’s twelve months of Jibanyan, Whisper, Nogappa and the rest! (And none for Ash Ketchum, bye.)
マクドナルドのカレンダー毎年ポケモンだったのについに今年から妖怪ウォッチになってて笑う pic.twitter.com/XFhgmo20wW
— うぼあ (@supaida_maltu) October 29, 2014
So, will kids across Japan be flinging their sodas and nuggets in the air in frustration at the loss of the yearly Pokémon calendar they’ve come to expect? Hmm, given the enormous popularity of Youkai Watch and all its associated trinkets and doodads, we’re expecting the opposite – huge lines of excited kids desperate to get their hands on this newest piece of monster merchandise! And who knows? Maybe they’ll stick around for some free nuggets, too?
Source: Jin115.com
Main image: ©Evie Lund/RocketNews24

Facing obscurity, Pikachu smuggles himself in a Youkai Watch UFO catcher bag
McDonald’s Japan offers Yo-Kai Watch cards with Happy Meals, traffic jams and giant lines ensue
Jibanyan, Japan chooses you! Pikachu trampled beneath paws of Youkai Watch mascot
Pokémon McFlurry coming to McDonald’s Japan for a limited time
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Reinvented traditional Japanese hearths may be coming to a restaurant near you
When is miso ramen not miso ramen? When it’s the new ramen at one of Japan’s top beef bowl chains
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Abandoned pirate pleasure ship sinking south of Tokyo Bay, city orders destruction
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Yo-kai Watch starts 2018 on a gloomy note with store closings
McDonald’s adds wasabi and teriyaki sauces to their Chicken McNuggets in Japan
McDonald’s Japan to suspend sales of medium and large-size fries for one week
McDonald’s Japan may be winning back fans with Crab Croquette Burger
Cautious consumers wary of McDonald’s free McNuggets, fear of tainted chicken lingers
Shrimp nuggets returning to McDonald’s Japan menu with a special surprise
“Jibanyan, I choose you!” Does Yo-kai Watch have the power to topple Pokémon?
Donald Trump playing cards exist in Japan thanks to McDonald’s
McDonald’s Japan updates children’s Happy Meals to be more inspiring and nutritionally sound
Net users recoil as McDonald’s Japan’s new “Mogumogu” chicken veggie burger hits kids’ menu
McDonald’s Japan releases special fukubukuro lucky bag for 2019
Pikachu Happy Meal toys arrive at McDonald’s, provide electrifying fun for the whole family
Pokémon GO can wait while we play with these new Happy Meal toys from McDonald’s Japan
Japan’s kids love game series Yo-Kai Watch, and one fan says it’s because grownups don’t
We try the new Pikachu McFlurry from McDonald’s Japan