Mysterious bags of Japanese mushroom snacks are hard to get, create intrigue online

Already home to a plethora of weird and wonderful snacks, a new contender appears to have hit the Japanese market.

Usually, snack makers like to lure in young and old with fanciful cartoon mascots and promises of salt and/or sugar-based delights. But food producer UHA appears to have taken a totally different route with their Kinoko No Manma, which loosely translates as “mushrooms as they are”, but a slightly more fitting interpretation might be “I Can’t Believe They’re Not Mushrooms!” As the snack’s name implies, its main selling point is that the things inside the bag look exactly like freshly picked mushrooms, but in fact they aren’t…

Or are they? It’s exactly that confusion, and the snack’s rarity, that’s causing many online to wonder: “What do these things taste like and how can we get them?”

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