We smash up some rock-hard rice crackers with a hammer to find out which one is the toughest

These Japanese senbei may be the hardest-to-eat snacks in the world, literally.

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Japanese snack company Calbee unveils new edible sleep aid strips

The snack food giant takes its next step towards manufacturing foodstuffs of the future by harnessing the powers of nature. Read More

A giant 161-centimeter can of Pringles is exactly the kind of snack system we need【Photos】

The potato chip maker sends us a present to celebrate Pringle’s Day.

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Do Ippudo’s new tonkotsu ramen potato chips taste as good as their noodles?

Japan’s most popular Hakata ramen chain gives us noodles to go…in potato chip form!

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Saying “Pocky” found to make better smiles than other smile words like “cheese” and “spaghetti”

This 11 November, you can take your “cheese” and shove it.

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Tonkotsu ramen potato chips coming from Japan’s most popular Hakata ramen chain

Ippudo celebrates its 35th anniversary by thinking outside the box/noodle bowl.

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Wasabeef Wars: mascot change sparks online controversy among potato chip lovers

How does the saying go again? Something something… if it ain’t broke, don’t fix it?

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Japanese student criticised for campaign against excess plastic packaging

Some people in Japan just don’t want to part ways with individually wrapped candy.

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Pikachu-flavor potato snacks pack two different kinds of Thunder Punch【Taste test】

Karamucho! Pokémon chooses you for a collab!

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Muji’s garlic sauce potato chips are perfectly pungent enough to warrant an investigation

Our reporter pulls out all the stops in an attempt the quantify the as-yet-unexperienced olfactory power of these chips. 

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Japan is getting a new for-beer KitKat variety, and beer inspired by KitKats to drink with it

KitKat Snax is for those who want to sip while they snack.

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Add a dash of Kyoto culture to your daily snack with Uji Matcha chocolate-covered potato chips

Get your fix of potato and fine Japanese green tea in the same bite.

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Mister Donut Japan unrolls a new line of sweet and savory breakfast “bread” donuts

Cheesy bread? Mentaiko bread? Mister Donut’s got it now.

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Japanese cookie brand has a fun game for you to play while stuck at home: cookie racing!

Please note that they don’t recommend using the actual cookies.

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To celebrate their birthday, Uniqlo are giving customers presents with their purchases

Getting presents on someone else’s birthday? It’s like a reverse birthday!

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Japan’s Eel Pie manufacturing sector hit hard by effects of COVID-19

Unagi Pie is one of many Japanese cultural treasures struggling under the pandemic.

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Japanese company invents a way to let us “drink” potato chips

Can also be used to turn other snack foods into snack drinks.

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A vending machine where you don’t know what you’re buying until it comes out – we give it a try!

This vending machine has ‘mystery’ written all over it – literally.
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This classic Japanese candy shop is a trove of nostalgic treats, sends us into the past【Photos】

We found a candy store/Showa-era time capsule in Fukuoka, and took lots of photos of its old-timey delights!

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Top ten sweets and snacks you’d eat at a Japanese grandmother’s house

Obaachan knows best, especially when it comes to popular Japanese snacks that have stood the test of time. 

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