mushroom
A beloved mushroom travel companion lost in transit, never to be seen again? Not on our watch!
Already home to a plethora of weird and wonderful snacks, a new contender appears to have hit the Japanese market.
Usually, snack makers like to lure in young and old with fanciful cartoon mascots and promises of salt and/or sugar-based delights. But food producer UHA appears to have taken a totally different route with their Kinoko No Manma, which loosely translates as “mushrooms as they are”, but a slightly more fitting interpretation might be “I Can’t Believe They’re Not Mushrooms!” As the snack’s name implies, its main selling point is that the things inside the bag look exactly like freshly picked mushrooms, but in fact they aren’t…
Or are they? It’s exactly that confusion, and the snack’s rarity, that’s causing many online to wonder: “What do these things taste like and how can we get them?”
If we’ve learnt one thing from the vast number of articles on this site, Japanese fast food chains like McDonald’s come up with some really good ideas to keep people coming to their restaurants. Regardless of whether they turn out delicious or disgusting, inventions such as the luxury burger line-up, avocado burger, and tofu nuggets are hard to ignore.
It’s gotten to the point that people in Japan may have grown too accustomed to the nice things served at fast food outlets. For example, McDonald’s recently announced their new autumn special – Mushroom Risotto Balls – and online reaction could largely be described as righteous indignation with comments like “only an idiot would eat that!”
In North Korea‘s latest desperate attempt for attention from the rest of the civilized world, the dictatorship – perhaps tired of tossing missiles around for now – bragged through state media that its scientists have discovered a way to extract enzymes from a certain mushroom grown in the region to create a miracle super drink that makes athletes better, faster and stronger.
Mushrooms are quite popular in Japan, where they have both bizarrely sexual commercials and giant bizarrely (not-quite) sexual plushies. You are also sure to find plump, white fungi in many dishes, and mushroom hunting is enjoyed by many of the country’s citizens every year
For the average person, though, mushrooms come from the store–not a mountain side. But if you’re feeling a tiny bit adventurous, you could always try growing the ‘shrooms in your kitchen, using a cheap “mushroom cultivation kit.” Just be careful not to fertilize your little fungi with the souls of the damned, as these Twitter users apparently did!
In Japan, Hokto is to mushrooms what Chiquita is to bananas: a household name that people know but aren’t overly excited by – until now!
The mushroom growers have been releasing an increasingly sexy line of commercials that seem to get pulled from the airwaves soon after debuting. The latest one, titled “Splendid Mushroom Kinkatsu,” depicts a love affair between actors Jun Kaname in the role of the spirit of mushrooms and Sawa Suzuki as the middle-aged woman he continuously haunts and seductively whispers about mushrooms to. As far as mushrooms go, this is pretty hot.
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