umaibou

We Use One of Japan’s Cheapest Corn Snacks to Create Delicious Fried Pork Cutlets

Following the enormous success of our cup noodle gourmet experiment, we decided that it was time to give a couple of other cheap and cheerful snacks an image overhaul by turning them into something a little more glamorous. This time around, we opted for Japanese kids’ favourite Umaibō (lit. “delicious stick”), a 10-yen (10 cents) puffed corn snack that’s available in all manner of flavours. With its dry, powdery exterior and rich taste, we couldn’t help thinking that it might go well with chicken or pork, so we decided to use a few in place of the breadcrumb coating for tonkatsu fried pork fillet.

As it turns out, the result was even more umai than we could have possibly imagined.

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What Could Be More Fun Than A Crazy Delicious Stick Stick Party?

A new toy has pushed its way into the crowded Japanese market. Called the Crazy Delicious Stick Stick Party, it sells for 699yen (US$9). We got our hands on one of these babies to try it out a get a stick party started, but first the name probably needs some explanation.

If you walk into any convenience store across Japan and scour the lower shelves, under all the chocolate bars and gum you will find one of Japan’s most popular snacks, Umaibo (literally ‘delicious stick,’ which we will use throughout the remainder of this article for comedic effect). Delicious Stick is like a giant, rod-shaped version of that cheese-flavored snack of mysterious ingredients that goes by many names: cheese puffs, cheezies, cheese curls, cheese balls, and so on. However, in addition to cheese flavor, Delicious Stick comes in a wide range of flavors, including chocolate or shrimp and mayonnaise. At 10 yen (US$0.13) a pop they’re a pretty good little snack.

By using Crazy Delicious Stick Stick Party, you can – get this – cleanly cut one Delicious Stick into several smaller sticks. According to the name of this toy, making four smaller Delicious Sticks from a single large one will result in a “crazy stick party”. We rushed in to investigate this claim.

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