
Perhaps the reason that so much fuss is made over the Japanese sex industry is that, in almost every other aspect of its society and culture, Japan is considered to be such an immensely safe, polite and altogether nice place to be.
The country whose tourists are often reputed to be among the most polite and agreeable, and where your lost mobile phone or wallet usually finds its way back to you, Japan would not be anyone’s first guess when asked “Which country has a booming, recession-defying porn industry?”
Be that as it may, the Japanese AV (adult video) industry, whose revenue comprised more than 20% of worldwide sales according to a 2006 survey, continues to grow every year. And with that growth comes an increasing number of young women who aspire to work in the industry, as reported here on RocketNews24 just a couple of weeks ago.
But with so many girls taking a shot at being AV stars and entering into this seemingly glamorous but equally shady profession, how do they go about their daily lives unnoticed? And what becomes of AV stars who leave the industry?
In an interview with Atsuhiko Nakamura, author of books such as “The Nameless Women” and interviewer of literally hundreds of AV actresses, Shuplay News uncovered some startling facts about the sex industry in Japan, in particular the life of the women who become involved in making adult movies.
“Many girls enter the AV industry each year, but not necessarily all for the same reasons;” Nakamura comments, “some do it entirely for the money, while others are just comfortable with the idea of having sex in front of people and see it as any easy job. It just works for them.”
The Japanese AV industry reportedly sees an astounding 6,000 newcomers each year. But surely the risk of being seen on a video would be enough to dissuade any self-respecting young woman from doing such a thing?
“With the huge number of girls working in the industry, cases of AV actresses being recognised while going about their daily lives are quite rare,” says Nakamura, adding “there are plenty of cases of former AV girls who are now happily married and enjoying normal lives.”
In many cases, girls do a short spell making XXX videos, and then, perhaps having earned enough to support themselves financially, or simply deciding that they have had enough, choose to leave and pursue a more orthodox lifestyle. After all, few people actively working in the porn industry are seen out shopping with their kids or taking part in PTA meetings without those around them raising a few eyebrows…
But it is here that many retired AV models hit a wall, says Nakamura, describing what he calls the “AV-nō” (lit. Adult Video brain”); the “AV Mindset” that many girls find themselves unable to shake off.
“A lot of girls find themselves unable to return to regular jobs after working as an AV model;” explains Nakamura, “they have worked in an often lucrative business, some for many years, so to go back to a standard job for a much smaller salary is not easy”, he tells. “Around two thirds of retired AV models end up in the sex industry, working in hostess bars or even working as prostitutes in ‘soap-land’ bath houses.”
It would seem that, of those thousands of girls initially seeking an easy, well-paid life as a porn-star, literally thousands of them become trapped in the sex industry afterwards.
The “AV Mindset” that Nakamura speaks of has two distinct sides to it; while there are some retired AV models who lack the skills required to work in regular jobs, and who find themselves in the strange position of feeling more comfortable in environments like hostess bars, there are also women who, despite wanting to stop making sex tapes, are unwilling to return to an everyday lifestyle and lose all the trappings and relative glamour that came from their wealthy AV lifestyle.
Nakamura compares this way of thinking to writers who, at the peak of their game being paid hundreds of dollars for articles, suddenly have the rug pulled out from under them and are forced to work for just 20 or 30 dollars per piece.
“Some writers refuse to do it out of pride or shock. Some, on the other hand, simply can’t afford to go back to that and look for more lucrative work elsewhere.”
Just over two years ago, former AKB48 idol Rina Nakanishi was reported to have become an AV model (link Not Safe For Work) after her sudden departure from the popular group. While some suggested that, with such a huge existing fan-base, she would see incredible success, others- perhaps more reasonably- argued that, once the novelty of seeing a former pop star perform sexual acts had worn off, Nakanishi would be left out in the cold, disgraced and jobless.
The Japanese sex industry may well be one of the biggest in the world, but it’s clearly very dangerous ground to play in.
Stay in school, boys and girls.
Source: Shu Play News



Japanese porn stars team up with comics store for limited-edition goods campaign 【Video】
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
This train station bento boxed lunch shop has been in business for nearly 100 years
Japanese criminals are now using crabs to hunt for burglary targets
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
A letter from our reporter’s deceased mother arrives at just the right time
Police cracking down on outdoor seating in Tokyo’s liveliest street market neighborhood[Video]
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Japan’s rice warehouse stockpile rate hits record high as consumers, restaurants reject high prices
Woman in Japan breaks into home of complete stranger just to slap him in the face
Nintendo’s Super Mario throws out first pitch at professional baseball game in Japan[Video]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japanese hair salons going bankrupt in record numbers
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa