Mr. Sato, you are the man! Not only were you able to obtain a Wii U before the rest of us even had a chance to hold one, but you had the audacity to show up to the release of the Wii U with a Wii U! And to top it all off, you were decked out in your signature look, “Blue Slime.”
Respect where respect is due!
The Wii U, Nintendo’s next generation gaming console, was released in Japan last Saturday. In order to be one of the first in the country to purchase the console, many people waited in line overnight at the Yodobashi Camera store in Akihabara. The first person began lining up at 7:30 p.m., and by the time the last train stopped for the night, 14 or so people were patiently waiting for their coveted Wii U. Of course, our Mr. Sato was one of them.
Mr. Sato was dressed in a bright blue unitard and blue face paint, but he wasn’t alone. Many other people came dressed in costume and despite the nip in the air, there was a warm atmosphere spreading through the excited Nintendo fans.
Other cosplayers included Mario, Wario, Waluigi, Yoshi, and Pikachu. The Mario cosplayer is actually a professional manga artist who came to wait in line for a Wii U, just like everyone else.




Mr. Sato wanted to eat something warm while he waited out in the cold, so he called up Domino’s Pizza and had them deliver to “in front of the Akihabara Yodobashi Camera store.” We think the delivery man must have asked Mr. Sato his location a few times, just to be sure he heard correctly.






^Eating pizza while posing for the cameras.
The people waiting to buy a Wii U were mostly playing on Nintendo 3DS’s and only a few had PSP’s. One man stood alone, playing with a Wii U.



There was a German man waiting in line as well. Every time a new game console is released, he takes a trip to Japan to purchase it. To say he’s a gaming fanatic would be an understatement.
Just over four miles away at the Shinjuku branch of Bic Camera, 10 people were waiting in line for a Wii U at 1 a.m. and more were expected to make their way over once the trains started running in the morning.


No word on whether or not Mr. Sato actually purchased a second Wii U, but one thing’s for sure: he made every single person jealous as they stood shivering in the cold December night, clinging to their desire for their very own Wii U.
[ Read in Japanese ]








Nintendo eShop closing for 3DS, Wii U next year — Here’s something you might want to do right now
Word of a brand new Wii U Zelda not so far away?
We play Super Smash Bros. for Wii U【RN24@E3】
We Take Our New Wii U for a Ride on a Bullet Train, Works Like a Charm
Nintendo Wii U: Our Impressions of the New Console’s Biggest Launch Titles
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Shinto shrine in downtown Tokyo announces cosplay ban
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
This beautiful Okinawa beach gives you the best of both worlds when visiting the prefecture [Pics]
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Mr. Sato Cosplays as Slime and Waits in Line 24 Hours to Purchase Dragon Quest X
Mr. Sato returns to the line, waits three nights for an iPhone 11
9 things we know about Nintendo’s plans for the near future following today’s conference
Our Reporter Discovers Penis Disguised as Goomba, Nintendo’s Online Police on the Case Moments Later
Super Mario Maker gets an official release date, will be playable at Best Buy soon【E3 2015】
Blue Bottle Coffee opens in Japan to two-hour lines; Mr. Sato gets impatient, goes somewhere else
Mr. Sato gets surprised with the Mr. Sato Car for his birthday
The cops kick Mr. Sato off the street during his attempt to wait on sidewalk for the new iPhone
Awkward: Official PlayStation montage features image taken from Wii U game, Pixiv user’s fan art
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Mr. Sato comes out of retirement to wait for the iPhone X three days in advance
Mr. Sato gets his fill of milky goodness at specialty cream shop in Shibuya
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato participates in beer company’s mysterious “escape game”
Mr. Sato records his own CD while working from a karaoke room
Mr. Sato meets with a fan from Peru, shares his origin story and dreams of South American fame