
You don’t gotta go home, Mr. Sato, but you can’t wait here.
As loyal SoraNews 24 readers, and really any responsible member of society who keeps themselves about important world events, know, our crack reporter Mr. Sato began camping out on the streets of Tokyo on September 17. His goal? To become the first person in Japan with the latest model of iPhone!
That’s a title that Mr. Sato has enjoyed multiple times in the past, until his motivation was killed when he was soft-banned from the launch-day events held by phone service provider DoCoMo.
▼ Possibly for dressing up like a grotesque Dragon Quest Slime…
▼ …and/or Pikachu., but really, who can say for sure?
This time, though, he was feeling confident. Not only was he dressing like a normal human being, he’d also switched his alliance to DoCoMo rival SoftBank, hoping that the competing companies don’t share blacklist info and he’d be able to claim a factory-fresh iPhone 11 when the model goes on sale September 20. So he’d been all smiles for the first two days of his campaign, killing time by chatting with his recurring line-up buddy Butch, being visited by other members of the SoraNews24 team, and keeping himself nourished with such tried-and-true camp-out cuisine as a 6,000-yen (US$55) caviar sandwich.
But as he was still enjoying the lingering aftertaste of his fancy fare (because where are you supposed to brush your teeth when you’re camping on the sidewalk of Tokyo’s Ginza district?), Mr. Sato’s road to iPhone glory hit a serious speed bump. At about 8 p.m. on the evening of September 19, while seated in his folding chair, Mr. Sato noticed a police officer walking his way, and while he’s sometimes baffled by the attention he gets from Tokyo’s finest, this time he could already imagine why the officer wanted to talk to him.
“Excuse me,” the officer politely began. “This section of the sidewalk can’t be used until 5 a.m. tomorrow morning, so can we please have you remove your belongings and vacate the area?”
Apparently whatever the Ginza SoftBank branch was planning for launch day requires some prep work in front of the store, and so they needed to clear the area during the early hours of the morning the iPhone 11 goes on sale. Mr. Sato was a little steamed that no one from the store had told him this earlier, but then again he hadn’t bothered to tell anyone from the store that he was claiming a section of the sidewalk directly in front of the entrance either, so really half of his steam should be directed inwards, he concluded.
“What do we do now, Butch?” asked Mr. Sato as he and the others who’d formed a line packed up their things. “Totally, bro, what do we do?” asked Butch, equally at a loss at their sudden reversal of fortune.
But the silver lining is that this is Tokyo, a city which goes all night with restaurants, bars, and other places to kill time until the break of dawn, and so Mr. Sato wasn’t going to accept defeat just yet.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






Mr. Sato returns to the line, waits three nights for an iPhone 11
Mr. Sato comes out of retirement to wait for the iPhone X three days in advance
Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead
We attend the official release ceremony for the new iPhone 11 in Japan
The last of the Mohican-hairstyle-wearing people still lining up for iPhones
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan’s “edible fireworks” wagashi sweets return, but only for a limited time [Photos]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan now has human refrigerators inspired by Japanese vending machines
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Starbucks Japan unveils new peach milk pudding drink that’s like a decadent dessert
Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Eating a 6,000-yen (US$55) sandwich on the Tokyo sidewalk: The best way to wait for a new iPhone
Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
“Don’t we have photos of Mr. Sato with a new iPhone?” “No, he spent two days at the wrong store.”
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Mr. Sato gives his first ever autograph, gets a broken heart in return
Japan belongs to Apple: iPhone claims top 10 spots in total smartphone sales in November
Your turn, Samsung – Mr Sato returns the Ice Bucket Challenge to Korea’s electronics giant【Video】
Can you unlock your new iPhone 6 Plus with your nipple? We can! 【Video】
We put iPhone X’s facial recognition feature to the test, learned new ways to scare people【Pics】
Free at last? Japanese government mulling over doing away with cell phone SIM locks
Hamster steals iPhone’s mini futon
Mr. Sato asks the police how he can avoid getting hassled by them