If you’re a superhero fan living in North America, today very likely means only one thing: the launch of Iron Man 3. Perhaps waiting for a more suitable date to release the title, Marvel and Walt Disney Studios hung on until May 3 to unleash Tony Stark’s newest — and, according to some, best — supersuit-powered adventure, and millions of fans are champing at the bit to see it.
Despite having opened in Japan surprisingly early (Japanese releases are notoriously late, with movie fans forced to wait until this March for both Django Unchained and Wreck it Ralph alone), tongues are wagging all across the country today about Iron Man 3, but for an entirely different reason.
Put together by a clearly passionate and creative team of fans in Thailand, the following video recreates the official Iron Man 3 pre-release trailer shot by shot using little more than hand-crafted props, questionable make-up and models dangling from strings. Even so, it is nothing short of wonderful.
With close to a million hits to date, this video has garnered a tremendous amount of attention online in Japan in the past couple of days. Despite a few gasps of horror upon witnessing its crude visuals, the vast majority of viewers saw the production for the creative gem that it really is, with comments of “OMG this is so cute!” and “it’s a perfect recreation” appearing by the dozen.
The sticky tape and spray-painted underpants may be clearly visible, but the amount of love and care that went into this video shines so much brighter.
So sit back, relax, and enjoy what is arguably one of the most charming and inspired cinematic trailers you’ll see this year.
Iron Man 3: Thai Version!
Just for comparison, here’s the original cinematic trailer, followed by a side-by-side comparison of the two. This thing just gets better with each successive viewing!
Enjoy the movie, boys and girls!
Video via YouTube

Beef Up Your iPhone With This Iron Man Mark VII Armor Case
Sadako 3D Box Set Offers a Glimpse at the Daily Life of a Japanese Horror Icon
The newest member of the Sailor Moon cast: Iron Man!?
Nintendo’s two new Smash Bros games have one of the coolest trailers ever
Avengers: Infinity War movie trailer reimagined with iconic anime characters blows our minds
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s Haneda Airport airlines announce stricter luggage check-in deadline for domestic flights
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Yoshinoya gets into fancy fish, but is the cheap beef king reaching too far? [Taste test]
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
Is covering your entire upper body with cooling strips enough to fend off Japan’s summer heat?
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Awesome Captain America and Iron Man Ramen now being served at Tokyo restaurant 【Photos】
We design and field-test a hands-free burger holder
Kiefer Sutherland confirmed as lead voice actor in newest Metal Gear Solid game
Our anime dreams come true as we operate a robot suit from Appleseed
Mr. Sato shows us how a real man opens his snacks 【Video】
Nintendo Direct broadcast focuses on Pikmin 3, includes a moment of minor awkwardness
‘An experience unlike any other’ – Japanese gamers heap praise on The Last of Us