
As the temperatures gradually sink into a chilly winter, convenience stores all across this great nation start to kick their oden pots into high gear. For those unacquainted with this Japanese dish, oden is basically any type of food soaked and simmered in a flavorful broth. The type of soup used varies by regions but is usually very savory.
Although not the only place to get oden, convenience stores are thought of as the first place to get it. That’s why Japan’s three biggest convenience stores – 7-Eleven, Family Mart, and Lawson – are all competing to find that perfect ingredient to simmer and sell to the hungry masses.
To help kick-off this year’s oden season in Japan, Excite News has released the five most popular oden foods at each of the big three stores. First up is Lawson!
1st Lawson’s Farm Daikon
2nd Yodo Egg – Hikari Egg
3rd Organic Konyaku Shirataki
4th Silky Deep Fried Tofu (Using Domestic Tofu)
5th Beef Tendons
The Japanese radish known as a daikon tops the charts at Lawson, followed by their overly fancy name for a boiled egg. Both of these items are said to be specially raised by Lawson’s Farm to become the optimal oden ingredients.
Rounding out the top five is third-place shirataki; the low-calorie gelatinous noodles made from the root of the konjac plant. Weight-watching diners in the US might find shirataki sold under the name Miracle Noodles. Fourth and fifth are taken by fried tofu and beef.

Moving on, let’s see what’s flying out of the pots at Family Mart.
1st Daikon
2nd Kodawari Ajitsu Egg
3rd Ajitsu Shirataki
4th Konjac
5th Deep Fried Tofu (Silky)
Although being mercifully more simply named, Family Mart’s most desired oden foods are surprisingly similar to Lawson’s. The top three are essentially exactly the same and although dropping to number five, fried tofu still makes an appearance. The only difference here is konjac which is the same substance as shirataki but with added hijiki and in a triangular brick shape.
Last but not least, we have the top five of 7-Eleven stores across Japan.
1st Ajishimi Daikon
2nd Skewered Beef
3rd Kodawari Egg
4th Deep Fried Tofu
5th Shirataki
Yet again daikon reigns supreme in the oden kingdom. Egg, tofu, and shirataki all get in the top five again, but in a shocking upset skewered beef clinches the number two spot.
All of the convenience stores have been experimenting with new tastes and foods to dunk in their salty broths, like 7-Eleven’s three-cheese hamburger and octopus, or Family Mart’s chicken wing and pork wrapped burdock root.
However, in the end the classics like daikon, egg and konjac continue to win out. It’s not surprise either. Daikon is pretty much god’s gift to oden and looks hard to top. If you’ve never had daikon oden, it tastes like a fruit from an alien planet that is hot, juicy, and tastes like freshly fried and seasoned potato chips.
Perhaps that’s why it seems Lawson is focusing on perfecting production of classics like daikon and eggs rather than revolutionary new foods. It’s a strategy that should pay off for now.
But if one of their competitors stumbles on an even better food for simmering then it’s a whole new ball game. Either way, the winners will always be the fans of some salty and savory soup-soaked foods hot from the local store.
Source: Excite News (Japanese)
Oden Menus: Lawson, Family Mart, 7-Eleven (Japanese)
Top Image/Header Images: RocketNews24






A diner’s guide to oden: Japan’s weird-looking, super-popular winter dish
Shopping at Japanese convenience store Lawson? Don’t forget to take a cooking pot with you!
Which Japanese convenience store has the best miso vegetable stick pack?【Taste test】
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Lawson?
A sad Oden Day in Japan as stores seem to be steadily stopping self-service pots
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
New Japanese convenience store rice balls taste like instant noodles [Taste test]
7-Eleven Japan releases new Tsukimi Moon-Viewing range for autumn, with a must-try daifuku and teriyaki burger
Kyoto temple bans visitors from wearing kimono
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Kobe middle schools begin abolishing extracurricular activities, shift to community programs
Starbucks Japan releases new coffee table book featuring 18 of the most unique stores around the country
Japan’s Tsukimi One-hand Bento’s name is all wrong, but it still looks entirely delicious
Join Naked in the Niwa garden: Kyoto Station’s newest spot to craft traditional art
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Ramen egg showdown! Which Japanese convenience store makes the best nitamago?【Taste test】
We visited an oden store in Shinbashi frequented by the late Kim Jong-nam
Who makes Japan’s best Spam-style onigiri convenience store rice ball? Let’s find out【Taste test】
Convenience Store Private Brand Showdown: Which of Japan’s Big Three has the best beef curry?
Japanese convenience store showdown – Who’s got the best ikura rice balls?【Taste test】
Taste-testing Japan’s three biggest convenience stores store-brand cup ramen【Taste test】
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
We search for Japan’s best convenience store fried chicken, just in time for Christmas
We visit a Lawson in Indonesia to see if it can satisfy our cravings for Japanese snacks
Tokyo 7-Eleven employee dresses up as oden with hilarious results
We visit a Japanese convenience store in Hawaii, recommend the Spam
Heavyweight Japanese convenience store ramen festival! Three bowls of guilty pork pleasure
Japanese convenience store coffees are now bigger than ever, thanks to the new “Deka Drink” trend
Chiki taste test! Japan’s big three convenience stores challenged by fried chicken field newcomer
Unlimited kushiage skewers, stewed oden, and booze at this Tokyo restaurant for under 20 bucks
Which Japanese convenience store has the best onsen tamago hot spring eggs?