
Are you a poor college student? An incompetent cook? Or maybe just too busy to stop for a real meal? If so, you probably have cup ramen so often that you can prep a serving with your eyes closed and your right hand tied to your left knee.
Let’s be honest here: Cup ramen is fast, convenient, and not entirely horrible tasting. But after a couple of days of the same flavors over and over, you might be wanting to add some variety to your diet. If you still can’t get a real meal, at least now you can get some magic powder to spice up your noodles!
Thanks to a new product from Japanese food and seasoning company Ajjigen called “Cup Ramen Becomes Delicious — The Magic Powder, ” you can now transform your boring soup into a mouthful of fun! Hypothetically.
▼ Ajigen building, where the magic is made.
Allegedly, the powder was the result of Ajigen’s company president spending some time on his own. It seems that while his wife was visiting her parents, the lonely husband spent each night eating cup ramen, but soon grew tired of the same flavors. However his misery lead him to a new idea: Someone (namely his company) should create a special seasoning for cup ramen! The story seems a bit difficult to believe, but “we came up with it in a lab” probably wouldn’t sell as well…
▼ Black pepper
Now, you may scoff at the idea of specialty flavoring for instant noodles, but it helps to remember that the cup ramen market in Japan alone is worth about 400 billion yen (roughly 39 billion US dollars) a year, with 3.4 billion meals produced annually. So, surely there’s got to be a few people who are looking for some extra kick for their noodles!
▼ Red pepper
The specialty “cup ramen flavoring powder” was designed to match any ramen flavor and uses a seafood base combined with extra seasoning to enliven your dinner. Right now, you can choose from one of two flavors: Black pepper and red pepper. Of course the question is: Why should you buy these specialty packets instead of just adding some regular black pepper or chili powder to your dinner? We’re not sure yet, but it looks like a package with 20 packets of flavoring will cost 500 yen (about $5). It’s not exactly cheap, but it’s not really expensive either.
So, next time you’re getting sick of eating cup noodles for the twentieth day in a row, why not try some Magic Powder? Hopefully it won’t transform your tongue into a frog…
Sources: My Navi Woman, ITMedia, Ajigen
Images: Amazon, Ajigen




Amazing new powder turns ramen broth from a liquid back into a solid, but why?【Video】
We try out Nissin’s new Cup Noodle Broth Hardening Powder to see if it really works
Cup Noodle’s Nissin releases ultra-nutritious instant ramen with “all nutrients your body needs”
Matcha green tea instant Cup Noodle ramen is here, with a totally unexpected taste【Taste test】
Cup Noodle Pro is Nissin’s latest way to up its instant ramen game
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Finally! Japan’s big three convenience store chains announce rice ball price reductions
One Piece Day 2026 brings new art, music, and new cast announcements
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
How to turn Cup Noodle instant ramen into delicious Osaka-style dumplings【SoraKitchen】
Cup Noodle pizza flavor instant ramen arrives in Japan, but can it win over our greasy hearts?
Looking for a more accessible “Ramen Broth Hardening Powder”? Look no further!
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Cup Noodle upgrades its Mystery Meat with new Lemon Karaage flavor
How to turn your leftover instant ramen broth into delicious chawanmushi Japanese egg custard
First ever Pringles instant cup ramen noodles are coming to Japan
Cup Noodle instant ramen adds disturbingly named new topping: “almost squid!”
The top 10 most popular instant noodle brands at the start of 2021
Cup Noodle’s new versions are more expensive with higher-quality ingredients — are they worth it?
Yes, please! Barbecue rib-flavor ramen coming to Cup Noodle, and out stomachs, very soon
How do European Cup Noodles taste to a Japanese palate?
Goodbye, Cup Noodle Shio! We try Nissin Cup Noodle’s revitalized new flavor, Negi Shio
Fried chicken teams up with instant ramen in this cup of noodles fit for a king
New 55-second cup ramen makes instant noodles more instant
Cup Noodle instant ramen topping ice cream is on sale now, Nissin reminds/threatens us