Last year, Japan was thrust into the international spotlight after Tokyo won the 2020 Olympics and traditional Japanese cuisine was named an Intangible Cultural Heritage by UNESCO (only the second national cuisine after France’s own!). With all of this increased attention on the global stage, one Japanese corporation was curious to know what thoughts Japanese children harbored about their own country. Keep reading to find which things about their country Japanese kids liked and disliked the most.
Benesse Corporation (parent company of the Berlitz Language Schools) conducted the survey from November 27 through December 3, 2o13. A total of 1,626 children, ranging in age from elementary school students to high school students, revealed their personal opinions about Japan. All in all, a huge 96.9% of the children responded that they “like” Japan, and 93% are currently happy with their lives.
The “Do you like Japan?” percentage breakdown:
I love Japan: 52.2%
If I had to choose, I like Japan: 44.7%
If I had to choose, I don’t like Japan: 2.7%
I don’t like Japan: 0.4%
Next, let’s take a look at some reasons why they liked their home country:
▼What do you like about Japan?

Qualities of Japanese People
- Many friendly people
- People are diligent and polite
- Japanese modesty
- People have good manners
- Japanese hospitality is great
Climate/Natural features
- Abundant nature
- Four definite seasons
- Many places with beautiful scenery
Cuisine
- Lots of delicious foods
- Japanese food like sushi is delicious
Pop culture
- Lots of anime
- A plethora of video games
Public order/Safety/Welfare
- Citizens don’t own guns
- The crime rate is low
- People can live without worrying about their safety
Transportation systems
- Public transportation is advanced
- Trains are punctual
…etc.
Now let’s take a look at some things that the children weren’t so keen about their own country:
▼What do you dislike about Japan?

Qualities of Japanese People
- Bullying is common
- People can’t say “no” directly
- People can be too serious
- People complain about little things
- How everyone wants to do the same thing as everyone else
Climate/Natural features
- [Disasters]
- Many earthquakes
- Many natural disasters such as earthquakes and typhoons
- [Small country]
- Houses are cramped
- Too many people sometimes
Cuisine
- Some people waste food
Education
- Children must always be doing nothing but studying
- There are many tests
- Schools have lots of strict rules
Economy
- Money means everything
- The wealth gap is terrible
- The state of the economy is bad
- The consumption tax keeps increasing
- Taxes are high
Politics
- Politicians’ childish remarks
- Politicians don’t take their work seriously
Public order/Safety/Welfare
- The nuclear incident
- Japan still uses nuclear power
International Relations
- Weak to criticism from abroad
- Tendency to hesitate when foreign countries are involved
- Few people can speak English
- Few opportunities to speak English in Japan
…etc.
Lastly, here’s the “Are you currently happy?” percentage breakdown:
I’m very happy: 33%
I’m on the happier side: 60%
I’m on the less happy side: 6.1%
I’m not happy at all: 0.9%
The overwhelming cause of unhappy children? Too much studying and lots of hard tests. Aah, to be a kid again!
Furthermore, the children identified several things that they need to be happy, such as money, family, and friends. Obstacles to their happiness included poverty, being alone all the time, and torn-apart families. Interestingly, when the happiest students were asked to picture themselves at the age of 40, many envisioned themselves being happily married with families more commonly than being internationally famous.
I for one appreciated the students’ honesty in revealing their thoughts about the good and bad points of Japan as a nation. I was also impressed in regards to their level of awareness concerning some areas, though I wonder how much prompting the kids received to give these answers. What do you think was the most interesting part of their responses? Feel free to write any cross-cultural comparisons in the comments section below.
Source/Images: Hachimakiko, Irorio


Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
Japan second-least attractive country for expats to work, survey says, but is it really that bad?
Online survey reveals startling facts about what young Japanese people think about their country
Does the experience of living in Japan make you a better person? The good, bad and ugly
Foreign workers respond to survey about changes they’d like to see in the Japanese workplace
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Shinto shrine in downtown Tokyo announces cosplay ban
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
This beautiful Okinawa beach gives you the best of both worlds when visiting the prefecture [Pics]
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
What do Japanese kids spend their allowance on? Survey finds out
Most of Japan’s new adults hope to fall in love and get married, according to recent survey
The good, the bad, and the ugly of half-price stickers at Japanese supermarkets
Majority of Japanese kids in survey almost never take a dump at school
Survey reveals that Japan’s kids would rather bake cakes and score goals than cure illnesses
Relationships 101: Survey shows the dating experience of average Japanese school kids
Japanese kids becoming less skilled at starting fires, not getting covered with mud, survey shows
Survey asks which country’s fashion is the most influential in Japanese street style
Vietnamese kids’ TV show will haunt your dreams, possibly get sued by Disney 【Video】
Japanese cheating survey finds high infidelity rate in Kyoto and one of Tokyo’s neighbors
Japan to allow joint custody of children after divorce, survey investigates public’s attitudes
Reasons why it’s harder to raise kids in Japan than in other countries…or not
Should you put your kid on a leash? Japanese mothers weigh in
The top 10 instances when Japanese people feel thankful to be Japanese
Japanese town axes milk from school lunches, debate likely to wage until cows come home
Yamagata kids on way to school accidentally say “good morning” to wild bear