
The snow in Japan may be starting to melt (unless you live in Hokkaido), but that doesn’t mean the snowmen have to go away. Thanks to Megmilk Snow Brand Company, you’ll be greeted by a chilly friend every morning with their limited edition snow mug campaign.
Anyone in Japan who purchases Megmilk Snow brand milk products between March 11 and May 31 and sends in a predetermined amount of special campaign marks found on the packages will have a chance to win the snowman mugs. Each mug is handmade and is designed to resemble the company’s products.
▼ So cute!
Participants who send in five campaign marks have a chance to win one mug of their choice. Those who send in 10 have a chance to win all five snowman mugs and a special tray.
▼ Ooooh, special tray.
So what are you waiting for? These mugs are too adorable to pass up! If you don’t particularly like milk, you can always make miso curry milk ramen, turn cola into clear liquid, or stage a milky fashion shoot. That’ll get you closer to a delightful smiling snowman. And if you do win one, just be sure to not fill him up with tomato juice, things will start to get gruesome real quick.
Images: Megmilk Snow
[ Read in Japanese ]



Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
7-Eleven Japan now has ramen machines…but only at 41 stores
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
The top 12 incomprehensible school rules, as chosen by high school students
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Choc mint ice cream season hits Japan with a spectacular drinkable ice cream from Tully’s
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Is the two-hour wait for Tokyo’s Yokota Gaijin Burger worth it?【Taste test】
Japan releases new ramen sandwiches… that don’t taste like ramen
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
7-Eleven Japan now has ramen machines…but only at 41 stores
11 different ways to say “father” in Japanese
Saltiest ramen in Japan? Ikebukuro White goes viral for crazy salt levels