campaign
Watch all the action at three separate Nippon-Ham Fighters games for the low price of zero yen.
Reserve these cute cabs to pick you up from select areas for a free ride to any of the 23 wards of Tokyo.
They apparently had time for a little side gig before the release of their big movie later this month.
Imperial court noble Pikachu, maiko Pikachu, and a Shiny Ho-Oh download are some of the exciting gifts now available around Japan!
Japanese beverage company DyDo is celebrating its new blend of canned coffee and the release of Street Fighter V with these awesome, hanging character figures.
Major Kusanagi and the members of Public Security Section 9 are on a quest to promote cybersecurity as part of an upcoming public awareness campaign.
Participants from the recent Miss Universe pageant tweeted photos of themselves au naturale to encourage women everywhere to love the skin they’re in.
With the slogan “Delicious ramen is in your house,” Toyo Suisan Kaisha, Ltd., the Japanese company best known for producing the Maruchan brand of ramen noodles, announced the second round of their ongoing ramen campaign on November 5, which will culminate in one lucky person winning a super stylish, one-of-a-kind, ramen donburi [porcelain bowl] chair.
As if the thought of owning your very own ramen-bowl chair wasn’t exciting enough, the campaign also comes complete with four handsome characters ready to teach you all the secrets behind cooking a perfect bowl of ramen!
There’s no denying McDonald’s Japan has had rough time these past few years, with incidents like the spoiled meat scandal contributing to declining sales. To complicate matters further, some of the fast food chain’s campaigns and initiatives, like the sudden removal of menus from its counters (which have since been reinstated), have been met with confusion if not outright anger from Japanese customers. Now, it seems McDonald’s has captured the Japanese Internet’s attention again with what could well be their strangest campaign ever.
McDonald’s Japan will be releasing a new line of “affordably priced” burgers on October 26. And while that’s all fine and well, it’s their special one-day promotion in which they’ll be giving away these new burgers for free that has been raising eyebrows due to its bizarre catch.
Many Japanese idol groups, such as the mega-popular AKB48, package incentives in with their CDs to get fans to buy multiple copies of the same exact thing. In AKB48’s case, the group occasionally includes voting ballots within special “election singles” that allow fans to vote for the member that will be featured most prominently on a new song.
Like AKB48, up-and-coming rock idol unit DEEP GIRL is using a system of incentives to encourage fans to buy their debut single, which will be released this summer. However, the group is taking an even more drastic approach by using a tiered system of prizes–along with the very real threat that the group will be instantly disbanded if their song doesn’t make it into the Oricon Weekly Top Ten.
Beginning on Friday, May 22, 7-Eleven stores across Japan will finally team up with the wildly popular Attack on Titan franchise to bring you a special lottery with all sorts of winnable prizes! Be sure to check out the details as well as an amusing new promotional video after the jump.
There appears to be a mascot for everything in Japan. Leave it to advertising agencies here to put a face on whatever product they are selling. But some products and promotions are difficult to create adorable characters for. How do you encapsulate all the intricate eccentricities of a city, for example, in one single super-deformed character?
Well Katsushika City in Tokyo is approaching the problem in a different way, but choosing not just one “cute character” to represent them but having an entire cast of beautiful heroines. Say hello to Katsukore!
Brand endorsement is a big thing in Japan, and many companies and organizations appoint celebrities and famous personalities to promote their products, services and campaigns. More often than not, these famous faces appear not only on billboards and commercials, but also on limited-edition campaign goods such as collectible postcards and plastic folders that consumers can receive by participating in the campaigns.
Fans would rush to get their hands on these limited freebies featuring their favorite stars, but as always, if there’s a face on it, there’d be trolling. Some Japanese youths have found some ingenious ways to “use” these Yuzuru Hanyu and Miliyah Kato plastic folders, check them out after the break!
Coca-Cola may not be the craziest company when it comes to special, limited edition drinks (although their Coke Orange was a pretty good), but what they lack in variety, they make up for when it comes to branded goods. Some neat finds over the years have included Coke can shaped glasses from McDonald’s, an ultra-rare gold Coke can, environmentally friendly vending machines, and the hugely successful Share a Coke campaign.
On December 1 Coca-Cola Japan launched a new product set, available only at Aeon in celebration of the store’s 40th anniversary of being a nationwide shopping center powerhouse. The limited quantity set is (probably) a must-have this holiday season.
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