campaign

Japanese politician scraps plan to use Animal Crossing for political campaign tour

Netizens were quick to point out why his plan wouldn’t work.

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Coca-Cola’s Lemondo canned cocktail gets a limited edition upgrade–and we got to try it first!

If you want to try out the new premium flavor, you’ll have to drink lots of regular Lemondos first!

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Will our reporter’s wish to find the secret Dragon Ball sweets be granted?

Our reporter visits several Family Mart branches in her quest to unravel the mystery and comes to an important realization in the end. 

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We try to collect all 7 limited edition Pokémon figurines from Yoshinoya’s Pokémon beef bowl sets

How does our collection fare after buying 10 Pokémori sets?

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Professional baseball team lets non-Japanese citizens watch their games at Tokyo Dome for free

Watch all the action at three separate Nippon-Ham Fighters games for the low price of zero yen.

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Taco Bell introduces the Naked Chicken Taco to Japan with a special deal for diners in tank tops

We go and flex our muscles for the tasty new taco.

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Japanese netizens dismayed at abysmal win rate of Pepsi Japan’s rock-paper-scissors promotion

Not surprising considering the chances of winning is less than one percent.

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Unbelievable deal from Domino’s Pizza Japan makes Wednesday the best day of the week

Net users pile on the praise for what may just be the pizza deal of the century.

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Nissin collaborates with taxi app to introduce “Donbei Cabs”, offers users free rides this month

Reserve these cute cabs to pick you up from select areas for a free ride to any of the 23 wards of Tokyo.

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McDonald’s Japan unleashes awesome Steak Sauce and Lobster Mayo Sauce to celebrate the holidays

Tis the season to be gravy fa-la-la-la-la, la-la-la-la.

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New stylish rental car turns heads, lets you zip around Japan in Asian-style sophistication

The perfect companion for your next trip to Japan.

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Sadako and Kayako team up with surprising third party to scare you for a good cause!

They apparently had time for a little side gig before the release of their big movie later this month.

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Pokémon Centers around Japan celebrate the opening of Kyoto branch with commemorative goods

Imperial court noble Pikachu, maiko Pikachu, and a Shiny Ho-Oh download are some of the exciting gifts now available around Japan!

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Japanese drinks maker offers tiny Street Fighter V figures with cans of Umami Blend coffee

Japanese beverage company DyDo is celebrating its new blend of canned coffee and the release of Street Fighter V with these awesome, hanging character figures.

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Ghost in the Shell: Stand Alone Complex collaborates with agencies to promote cybersecurity

Major Kusanagi and the members of Public Security Section 9 are on a quest to promote cybersecurity as part of an upcoming public awareness campaign.

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Miss Universe contestants promote inner beauty with no-make-up selfies

Participants from the recent Miss Universe pageant tweeted photos of themselves au naturale to encourage women everywhere to love the skin they’re in.

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Win your very own ramen-bowl chair and spice up your cooking with the help of some dashing men

With the slogan “Delicious ramen is in your house,” Toyo Suisan Kaisha, Ltd., the Japanese company best known for producing the Maruchan brand of ramen noodles, announced the second round of their ongoing ramen campaign on November 5, which will culminate in one lucky person winning a super stylish, one-of-a-kind, ramen donburi [porcelain bowl] chair. 

As if the thought of owning your very own ramen-bowl chair wasn’t exciting enough, the campaign also comes complete with four handsome characters ready to teach you all the secrets behind cooking a perfect bowl of ramen!

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McDonald’s Japan to give new burgers away for free—provided you have the right name

There’s no denying McDonald’s Japan has had rough time these past few years, with incidents like the spoiled meat scandal contributing to declining sales. To complicate matters further, some of the fast food chain’s campaigns and initiatives, like the sudden removal of menus from its counters (which have since been reinstated), have been met with confusion if not outright anger from Japanese customers. Now, it seems McDonald’s has captured the Japanese Internet’s attention again with what could well be their strangest campaign ever.

McDonald’s Japan will be releasing a new line of “affordably priced” burgers on October 26. And while that’s all fine and well, it’s their special one-day promotion in which they’ll be giving away these new burgers for free that has been raising eyebrows due to its bizarre catch.

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Buy 2,000 identical CDs to visit hot springs with this idol group, save them from disbandment

Many Japanese idol groups, such as the mega-popular AKB48, package incentives in with their CDs to get fans to buy multiple copies of the same exact thing. In AKB48’s case, the group occasionally includes voting ballots within special “election singles” that allow fans to vote for the member that will be featured most prominently on a new song.

Like AKB48, up-and-coming rock idol unit DEEP GIRL is using a system of incentives to encourage fans to buy their debut single, which will be released this summer. However, the group is taking an even more drastic approach by using a tiered system of prizes–along with the very real threat that the group will be instantly disbanded if their song doesn’t make it into the Oricon Weekly Top Ten.

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7-Eleven teams up with Attack on Titan to bring you new video short, prizes galore!

Beginning on Friday, May 22, 7-Eleven stores across Japan will finally team up with the wildly popular Attack on Titan franchise to bring you a special lottery with all sorts of winnable prizes! Be sure to check out the details as well as an amusing new promotional video after the jump.

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