You know it’s a cynical sales technique, so you try to be sensible and hold yourself apart, but sometimes commercials really know how to pull the heartstrings. We dare you to watch this spot for a Thai life insurance company and not get a little misty eyed.
Aw, you big softies! You can’t help but love his guy, can you?
He gives up his seat for tired ladies,
he feeds stray dogs,
he secretly delivers bananas to home-bound grannies, 
and even helps old ladies get their noodle carts across the street.
Talk about your boy scouts. But in the end, as the commercial says, he feels the love that money can’t buy.
Aww. Now where did I put my tissues?
Touching commercial pulls off a hat-trick to hit us right in the feels once again
Thai commercial tugs at our heartstrings, reminds us to call our parents more often【Video】
Intel’s surprising new commercial hits us right in the feels – we dare you not to cry
Tear-jerking Thai commercial is about stabbing of a homeless man – Can you guess what it’s for?
Creative Thai snack commercials are clever and funny, but also perplexing and weird
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos
Towering lanterns light up the summer sky at Akita’s famous festival
Young Japanese adults show lowest dating experience level yet in annual survey
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
Rick Rack: The teenage girl rock band that is way better than they have any right to be【J-Tunes】
Do Tokyo natives get lost in Shinjuku and Shibuya too? We ask our in-office Tokyo-ites
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Carbonated Tea and Yakuza: A Big Hit With Thai Kids, But Something’s Not Quite Right
Morinaga Milk’s new cuddly commercial series shows snapshots of Japanese family warmth【Video】
Thai anti-drinking PSA is surprisingly compelling 【Video】
Ad featuring high school girls reconnecting with each other makes us feel warm and fuzzy【Video】
“Again with the ninjas…” Japan reacts to the American Yoshinoya commercial online
Dove’s “Real Beauty” commercial a big hit in Japan
Japanese commercial perfectly captures what it feels like to chew gum
Steamy Heinz Japan commercials urge married women to have affairs with handsome pig【Videos】
Thai lip balm commercial has a surprise ending that boys’ love fans will really enjoy
Japan’s 45-year-old “Lady of Eternal Youth” strikes again in new commercial
Studio Ghibli produces commercial for Japanese convenience store chain Lawson 【Video】
Japanese mushroom commercial with erotic overtones nears 3 million hits on YouTube
This compilation of Japan’s best 2015 commercials is most insanity per second we’ve seen 【Video】
Hilarious commercial of father devoting life to becoming firefly has unbelievable twist 【Video】
Japanese commercial shows off blissful world where cats outnumber people at the office【Video】
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