
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
One look at photos of Ms. Mizutani over the years and you’ll think that she’s somehow discovered the secret to aging backwards. Her skin all but glows with a radiant shine. She has even been featured on Chinese television programs to share her age-defying beauty secrets, which apparently include a 5-hour daily beauty regimen.
▼Ms. Mizutani over the years. The numbers in bold on the right side of each photo signify her age at the time.
▼Hey, how did these selfies of Ms. Mizutani’s 20-something-year-old daughter get here?
…OHMYGOD WAIT, it’s actually Ms. Mizutani herself!!
▼Even without any makeup on, her youthful looks are still jaw-dropping.
You can see why Asahi chose her to star in their new commerical, right? Speaking of which, take a minute to check it out below:
In the brief clip, Ms. Mizutani pours some of the collagen powder into her coffee, stirs it, and takes a sip, all while looking fabulous. The message claims that the powder is packed with a mixture of twelve ingredients that promote beautiful skin. Sigh, if only all of us could look that fabulous while drinking coffee…
And that’s not all – Asahi is also running a special “Beauty Change Campaign: Just like Masako Mizutani! A shocking 20-minus years!” from May 28 through June 30. Women who are twenty years or older and living in Japan are eligible to participate. The campaign involves two separate prizes: One winner and a friend will be invited to a real studio, where they will receive hair, makeup, and fashion makeovers by professionals before having their portraits taken like real models. Also, 50 other winners will receive a one-year supply of the new collagen powder. Details for entry can be found on the official campaign site (Japanese only).
If you still can’t get your fill of gorgeous, age-defying women, you’ll be blown away by this incredibly youthful-looking grandmother, too!
Sources: AOL Online Japan, Asahi Food & Healthcare Co.
Images: Masako’s Lifestyle, YouTube




Japan’s 59-year-old “eternal idol” amazes fans with hasn’t-aged-a-day self-cover【Video】
Japan’s 54-year-old lingerie model is turning heads of multiple generations in new ads 【Video】
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
JR releases prediction of peak Shinkansen crowdedness for Japan’s Obon travel season
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]
Starbucks Japan releases new “Afterword” collection that gives coffee waste a second life
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
McDonald’s Japan goes viral for Samurai Mac burger hack
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】