
In an empty field in Higashi-Matsushima, Miyagi Prefecture, where many homes stood before a tsunami swept them away, there are hundreds of blue carp streamers floating in the breeze. Kento Itoh, 21 years old, has collected them from all over the country in honor of his brother Ritsu, killed in the March 11 disaster when he was just five years old.
On that day, Kento was in Sendai, his middle brother was at school and his father was in the hospital, so none of them were at home when the tsunami struck their small town. Ritsu, his mother and his grandparents were carried off by the surging waters. Only Ritsu’s body was ever found. The rest are still officially missing.
With his father ill, it fell to Kento as the oldest son to identify his brother’s corpse at the morgue and to search among the ruins for his missing family. He did not find them, but among the mud and muck, he did find something: Ritsu’s beloved blue carp streamer.
Carp streamers, called koinobori in Japanese, are a part of the May 5th holiday called Children’s Day in Japan. Families hang brightly colored carp streamers outside their homes for their male children. Usually, a black and a red carp are flown, traditionally representing the father and first-born son, followed by progressively smaller carp in different colors for each additional son. Ritsu was especially proud of his carp because his older brothers had gifted him with one even bigger than their own.
Discovering the carp streamer in the mud, Kento felt his brother would want him to fly it again, so that he would be able to see it from heaven.
“In the Chinese legend, there is a carp that swims up into the sky to become a dragon. The koinobori are a representation of that. The blue ones in particular are said to represent family. For my brother, and for the other children who died in the Great Tohoku Earthquake, let’s fly blue carp streamers in the heavens where there are no earthquakes or tsunamis. This will make sure the children who died never feel alone.”
Since then, Kento has been collecting blue carp streamers donated through the Aoi Koinobori Project and flying them where his home once stood for Children’s Day. This year, the number of streamers has grown to over 600, and many people gathered under the fluttering fish in remembrance and mourning. Kento says he hopes the blue carp will become a new symbol of recovery for his hometown.
Source: Asahi Digital
Images: Aoi Koinobori Project



Japan celebrates Children’s Day by flying beautiful carp streamers 【Photos】
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Why you should be adding Calpis to your beer in Japan
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Skyscraper sized Pokémon cards to appear in Tokyo all year long in Tocho projection mapping event
Train station platform ramen store closes its doors on half a century of history in Tokyo
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says