
If you happened to be in Japan this week, you may have noticed rather a lot of rabbit-themed goods, particularly sweets. Not to worry, the Japanese haven’t gotten their dates for Easter spectacularly wrong, these lapine lovelies are part of otsukimi, a tradition celebrating the harvest moon.
In the traditional Japanese calendar, the full moon on the 15th day of the eighth month is said to be the most beautiful full moon of the year and, much like for the cherry blossoms in spring, moon viewing parties are held with their own special foods and rituals. Japanese pampas grass and autumn flowers are used for decorations and little moon-like balls of white mochi called tsukimi dango are eaten, along with seasonal produce like sweet potatoes and chestnuts.
So what’s with the rabbits?
In addition to the traditional autumn foods of otsukimi, sweets featuring rabbits are also very popular because the moon is inhabited by a mochi-making rabbit, at least according to a Japanese folk tale. And you thought there was nothing up there but cheese!
These rabbity sweets are almost too cute to eat, but not quite, since they are also very tasty. We’ve collected a few of our favorites for your viewing and salivating pleasure. Enjoy!
▼ An egg tart complete with moon, rabbits and pampas grass
▼ This roll cake has chestnut yokan (bean-paste jelly) at its center for the rare double moon!
▼ USE ALL THE AUTUMN IMAGES!!!
▼These ones actually look fluffy
▼ Somebody needs to lay off the carrots…
▼ Wafer and bean paste sandwiches, yum.
▼ With this dorayaki sweet pancake, simpler is better
▼ This one makes the list on strength of packaging design
▼ Nice use of strawberries and cream on this pudding, but that rabbit on the right looks a little scared.
▼ Oh, you fancy, huh?
▼ Wait, that’s actually a boiled egg.
Did you get to enjoy any otsukimi treats this year? What’s your favorite? Let us know the comments!
Top image: Wagashi Tsukuru yo
Images: Natsu Miyazawa, Budoonoki, Amarantine, Tamachi Baigetsu, Daidokoro no Mado kara, Kitsune no Mori, Akanean, Blog na Net Seikatsu, Okashi na Niko, Ginza Gourmet Therapy, Cookpad











Godiva Japan hops into tsukimi season with bunny and moon-themed chocolate assortments
7-Eleven Japan’s new moon-viewing Ghibli-style “Laputa bread” has anime fans buzzing and chomping
Kyoto store makes embroidered badges, tests our knowledge of traditional Japanese sweets
Pizza Hut releases Tsukimi Moon-Viewing pizzas for 2025, with industry-first “shadow picture box”
McDonald’s releases new Sukiyaki Tsukimi Burger in Japan for moon viewing season 2022
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Nonstop flights from U.S. to Okinawa return after 54 years, making travel faster than before
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Starbucks Japan adds a gooey sweet potato Frappuccino to its menu this autumn
Godiva Japan hops into tsukimi season with bunny and moon-themed chocolate assortments
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
Tokaido Lumière Express: Stay overnight inside the Shinkansen from Osaka to Tokyo
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Starbucks Mooncakes: a beautiful and delicious take on a traditional product
Six new Sailor Moon cafes to be open simultaneously in Japan this fall!【Photos】