
…There. We said it.
As technologically cool and fun-sounding as the “Mitsukete-miyou! Iro Kyachi Pen” (lit. “Let’s Find it! Color Catch Pen”) appears to be, it also has the unfortunate appearance of a “massager,” which in Japan, is code for…Well, look, it’s code for a vibrator. Literally no one uses a “massager” for their back or any other non-genital area (and anyone who says otherwise is a dirty, filthy liar and probably also says they never pee in the shower, which we all know is a lie, too), so parents be warned: You and your child may have lots of fun playing with this fantastic, educational toy, but you will also never, ever, ever be able to shake the image of your nine-year-old holding something they might as well have found in your secret fun-time drawer out of your head for as long as you live.
Apparently, the “Color Catch Pen” was awarded a special citation as a “kyoyugangu,” (lit., “sharing toy”) that children with vision problems – and presumably other handicaps – can have fun with alongside parents.
The toy combines a “color sensor” loaded into the back end with a stylus in the front. By pushing the color sensor up against an object, such as an apple, the pen “remembers” the object’s color and can then draw and doodle using that hue. It seems that users can download a free application for their tablet (reports say the tablet is “sold separately,” but promo materials appear to show what looks like a standard Apple iPad, so it doesn’t seem like you need to purchase any kind of Takara Tomy-branded tablet) that features a drawing and coloring program for kids – and, okay, adults – to play around with.
If you don’t own a tablet, the Color Catch Pen still has a few features your child might enjoy, including a “color quiz mode,” that asks kids to identify what color the pen has picked up, and a “color sound mode,” that plays different sounds depending on the color of a scanned object. Presumably, this is where the educational aspect of the toy comes in, allowing vision-impaired kids to learn the colors of various common objects through non-visual means.
Those that do own a tablet can toy around with a few different coloring and drawing options in the robust-looking painting app. But, listen guys, none of this changes the fact that the Color Catch Pen looks like a 3,800 yen (approx. US$35) vibrator.
The Color Catch Pen-slash-“Mom’s Just Going to Take this into the Bathroom for a Sec, okay, Honey?” Pen goes on sale September 10.
Sources: Takara Tomy, Kyodo News PR Wire
Images: Kyodo News PR Wire
[ Read in Japanese ]


New toy from Takara Tomy transforms eggs into custard pudding in just a few cranks of a handle
New robot cat toy “Hello! Woonyan” is set to bring you mechanical cuddles, meows, and more
Eren and Levi drive Colossal Titan heads in Attack on Titan Takara Tomy cars
Electronic grandchild “Ami-chan” developed by Takara Tomy
Keep yourself fed this Holiday Season with these talking Star Wars automatic snack dispensers!
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Studio Ghibli releases new anime character fans to keep fans looking and feeling cool this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Sanrio characters become teeth in crazy new gacha series from Takara Tomy
Yo-yos that make ice cream now on sale from Takara Tomy and Sanrio
New Studio Ghibli Howl’s Moving Castle die-cast toy cars on sale today, new preview pics shown