toys

New inflatable Pikachu is cute enough for kids, strong enough for adults【Photos】

The designers know you’re going to try to ride that Pokémon you bought “for your kids,” so this Pikachu is as sturdy as it is adorable.

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Japanese Yu-Gi-Oh fan makes authentic, functional Millennium Puzzle and it’s a thing of beauty

This 3D-printed puzzle looks and acts so much like the real thing, you may get possessed by an ancient game master.

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Scale SEGA! Game company’s greatest consoles recreated in miniature for your figures to play with

Bundle includes tiny versions of landmark cartridges and CDs, and even their cases.

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Sanrio’s matsuri festival-themed toys and plushes will give you Japanese summer vibes at home

The cutest product is definitely the goldfish-scooping set. Or maybe it’s the little pouches made to resemble shaved ice?

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Wearable Japanese tentacle plushies are here to meet all your plush tentacle needs【Photos】

Multiple styles available so you can get the tentacle that’s just right for you.

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Brand-new Tamagotchi saluting Fate anime/video game series, the Extellagotchi, is on the way

You can raise more than 30 Servants with this special virtual pet that can only be obtained one way.

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There’s a Lego Nintendo Entertainment System on the way…and it’s playable?!?

Teaser video takes teasing to the ultimate level as we’re dying to know more.

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Pikachu Outbreak home robot walks, talks, and sings when you call to it【Video】

One of the cutest versions of the Pokémon mascot wants to come to your house to play!

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The Evangelion Tamagotchi is here, so let’s raise an Angel!【Photos】

We learn a hard lesson about being good parents while trying to take care of our little Angel.

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Never feel lonely in the tub again! We try Japan’s Bobbing Seal floating bath toy【Photos】

Our Japanese-language reporter purchased a forever friend to lighten up his cleanliness rituals.

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Cat lovers can now put a canned ring on it with new line of capsule toys

Because who can judge what high fashion is?

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Here we go! Start collecting coins, because Lego Mario just announced eight expansion sets

New features, designs, and interactive noises abound — you’d be a real Goomba to miss out!

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We try to collect all 7 limited edition Pokémon figurines from Yoshinoya’s Pokémon beef bowl sets

How does our collection fare after buying 10 Pokémori sets?

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“The revolutionary way to pick your nose!” We try out the Nose Picker

It’s “what you have always wanted and needed.”

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Don’t eat these Cup Noodles…because they’re actually a super-realistic full-scale model【Photos】

Designers 3-D scanned an entire instant ramen meal for maximum non-edible authenticity.

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We buy a Japanese robo girl to pour drinks for us to enjoy while taking a bath【Video】

Replica of popular swimsuit model/actress means we never have to bathe or drink alone.

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Hatch dinosaurs by saving your money in new line of Japanese toy coin banks

It will be easier to resist the urge to spend that pocket change when you know that you can hatch a prehistoric reptile instead.

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It’s Pennywise remade as busty anime girl figure strikes fear in heart, funny feelings elsewhere

We’re all kawaii down here.

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Brand-new Evangelion Tamagotchis are coming to let you raise your own sweet little Angel【Video】

Get in the damn Tamagotchi?

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Kendama training cures one man’s self-isolation blues

There’s never been a better time to brush up on the old eye-hand coordination.

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