
Does Japan’s Mitsuoka Motors count as a carmaker? It’s debatable. Yes, the company does have its own dealers that sell Mitsuoka-branded cars. Almost all of them, though, are Nissans or Mazdas with extensive cosmetic modifications. Even the company’s Orochi coupe, which has its own dedicated body, uses an engine built by Toyota.
So let’s ask an easier question: Are Mitsuoka’s cars visually unique? Unquestionably. The company has always made aesthetics the number-one priority in all of its vehicles, and that tradition continues with woodcarving so exquisite it wouldn’t look at all out of place in a Japanese castle, but which instead graces this Mitsuoka sedan.
Mitsuoka uses the Nissan March as the donor car for its Viewt. This being Mitsuoka, the interior is spruced up quite a bit from the utilitarian March, with copious planes of leather and a luxurious wood-panel dashboard.
But Mitsuoka decided to do something even swankier for its newly unveiled Viet Toyama. For this special edition, the plain piece of wood seen above gets replaced with a work of Inami engraving, a woodworking technique that has its roots in the 14th century and makes use of a staggeringly large array of specialized chisels.
First, the craftsman planned the layout. Inami engraving was originally developed in Toyama, where Mitsuoka is headquartered, and for the artist decided to recreate the view of the prefecture’s beautiful Tateyama mountain range, as seen beyond Toyama Bay.
▼ The finished, installed panel
And just to make things even more refined, the panel also includes a flower holder, in which a wood-carved blossom sits.
The rear section of the car also benefits from the traditional crafts of Toyama, as the back parcel shelf is covered with Ecchu washi paper. Like Inami engraving, Ecchu washi has a long history, with mentions of the traditional Japanese paper being found in historical records dating back to the Nara period of the 8th century.
Unfortunately for lovers of both the fine and automotive arts, the Viewt Toyama is a one-off concept car, and Mitsuoka is not currently planning to offer it for sale. The company would be happy to sell you one of its standard Viewts, though, and its cultured sensibilities serve as a reminder that anime-themed itasha aren’t the only way to stand out from the dull econoboxes that so often fill Japan’s roadways.
Source: Japaaan, Nippon Kichi (1, 2)
Top image: Mitsuoka Motors
Insert images: Mitsuoka Motors (1, 2) (edited by RocketNews24)











A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Studio Ghibli unveils new anime calendars and diary planners for 2027
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Studio Ghibli unveils new anime calendars and diary planners for 2027
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
One Piece Day 2026 brings new art, music, and new cast announcements
Finally! Japan’s big three convenience store chains announce rice ball price reductions
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Onsen Egg Bukkake Udon Ice Cream makes us rethink everything we thought we knew about sweets
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors