New business model aims for US$855 million in profits in several years.
Nintendo
The company president said that the NX will not be the successor for existing game hardware, and it will be based on a completely new concept. Kimishima also stated that Nintendo‘s plans to release smartphone games and collaborate on a project with the Universal Studios theme park are advancing.
Kimishima said that the company’s goal is to establish a new business model related to video games, and releasing new projects will be an important part of that plan. The company is continuing licensing discussions so that other companies can use Nintendo‘s game characters in films and television anime.
Kimishima confirmed that Nintendo‘s first smartphone game will launch in March. Nintendo hopes to release smartphone games that feature the company’s well-known characters within the year.
Nintendo is also planning to diversify its revenue sources. Nintendo hopes that with fan support it can earn 100 billion yen (about US$855 million) in operating profits within several years.
Nintendo announced last March that it “is developing a game hardware platform with an entirely new concept under the developmental codename NX” with mobile services company DeNA. Nintendo‘s late former president and CEO Satoru Iwata then revealed in May that the company is considering making the console region-free. Square Enix announced in July that it is bringing its Dragon Quest X: Mezameshi Itsutsu no Shuzoku Online (Dragon Quest X: Awakening of the Five Races Online) online game to the PlayStation 4 and NX platform.

Nintendo plans to launch approximately five smart device titles by the end of March 2017. Nintendo had originally planned to release its first smart device title by the end of 2015, but delayed the title “to further improve the application and to optimize the overall smart device business.”
Nintendo reported its first positive operating income in its 4-6 month financial reports in five years in October. The company reported an operating profit of 8.9 billion yen (US$73.8 million) for the six month period ending on September 30. Kimishima became the new Representative Director and President of Nintendo earlier in September.
Sources: Mainichi Shimbun, IGN
More from Anime News Network:

Nintendo: Wii U production to continue in next fiscal term or later
Nintendo: Next console’s OS is not Android
Nintendo’s newest president announced for when Kimishima steps down
The next Nintendo president has finally been decided!
Nintendo aims for 3D animation of its characters to enter film business
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Dragon Ball Z theme park, financed by Saudi Arabia, to be built in France
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
This could be our first look at Nintendo’s next-generation gaming controller
Nintendo’s first smartphone app creates a virtual you that does social networking all on its own
9 things we know about Nintendo’s plans for the near future following today’s conference
Surprise! The new “leaked NX controller” is, indeed, fake. But the build video is pretty cool!
Nintendo reveals plans to partner with Universal to make first Nintendo attractions a reality
Nintendo goes retro and patents awesome smartphone case that looks exactly like a Game Boy
Nintendo Reveals New Pokémon Game for 3DS: Pokémon X and Y
The 21st century Game Boy we wish Nintendo were working on【Pics】
The reason why Nintendo’s Super Mario smartphone game won’t have in-app purchases is brilliant
Nintendo is suing Bowser to stop his latest evil plan
Nintendo president Satoru Iwata has died
Nintendo’s newest Switch game will teach you how to make games of your own【Video】
Someone asked Nintendo President Satoru Iwata to lay off workers, and his response was awesome
Galapagos Syndrome: Is Nintendo’s decision to skip this year’s E3 trade show cause for concern?
The Legend of Zelda 2017 Game’s New Artwork Image Revealed