
It seems that, as always, game designer Shigeru Miyamoto knows exactly what he’s doing.
Shigeru Miyamoto, the designer behind some of Nintendo’s most beloved video games such as the Super Mario and Legend of Zelda series, is extremely good at what he does. Sometimes his talents permeate a game so deeply that it’s hard to notice just how polished it is while you’re playing it, like when he made the first level of Super Mario Bros. essentially a tutorial that gamers could absorb without even knowing they were being taught anything.
Even as Nintendo moves into smartphone game development, a totally new arena for the company, Miyamoto seems to have quickly grasped what is and isn’t a fitting strategy for the games he’s involved with. For example, while details are still sparse regarding the recently unveiled iOS title Super Mario Run, Miyamoto has indicated that the game won’t be built on the free-to-play model so common to mobile gaming’s biggest hits. There’ll be a sample level that’s free to download, but after that a single payment gets you the full game, with no additional in-app purchases to nickel and dime players out of extra cash.
▼ The Super Mario Run website lists the game as “Free to download and play part of,” as opposed to a more sweeping description such as just “Free to play.”
Old-school gamers who grew up before the rise of free-to-play titles are no doubt happy about this, but Miyamoto didn’t make the decision for them. In an interview with The Verge, the designer said that his aim was to make it easy for smartphone owners to let their kids play the game on Mom or Dad’s device, without fear of them accidentally running up a huge bill for power-ups or extra lives, or pestering their parents to make the purchases for them.
Not only does this fit nicely with Mario’s wholesome, family image, it also meshes with what Miyamoto says is the changing progression of how kids become familiar with technology and digital entertainment. In the early part of his career, before consumer electronics became so ubiquitous in the home and daily life, the first piece of high-tech gear many kids interacted with was a Nintendo video game system. Now, though, Miyamoto says that role has shifted to smartphones, which makes them the natural place for a simplified game like Super Mario Run that Nintendo is hoping will bring new, young gamers to the franchise’s mainline console games.
The way Miyamoto is standing his ground is especially admirable because adding Super Mario Run would be incredibly easy to do. In addition to selling players extra lives and continues, the franchise has dozens of power-ups, from Fire Flowers to Tanooki Suits, that a price tag could be slapped on. There’s also the vague promise of being able to create your own Mushroom Kingdom in the game, which would again present the opportunity for Nintendo to make a little extra cash by charging a buck or two for different colored pipes, airships, or cakes to fill its grounds, skies, and castles with.
But Miyamoto isn’t having any of it, and is attitude is a refreshing throwback to classic video game design fundamentals. After all, isn’t it better to spend money so that you can play a game that’s fun, rather than spend it to breeze past one that isn’t?
Source: The Verge via Engadget via Jin
Images: Super Mario Run official website (edited by RocketNews24)


Nintendo’s Shigeru Miyamoto shows what to do with your other hand while playing Super Mario Run
Mario creator demonstrates Super Mario Run gameplay in new video
Super Mario Run runs right into the expected entitlements of unhappy Japanese reviewer
Super Mario movie delayed, Nintendo posts strange apology
Super Mario Bros. creator explains how and why he designed World 1-1 of the 8-bit classic 【Video】
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
The deluxe disappointment and basic brilliance of Japan’s oldest standing soba noodle chain
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Osaka icon loses legs, restaurant says famous crab is exhausted
Haunted hospital near Mt Fuji re-opens after renovation at Fuji-Q Highland, and it’s terrifying
Nara deer shikadamari phenomenon continues to baffle visitors at Nara park
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Starbucks Japan unveils new Christmas goods, drinkware and candles for the 2025 holiday season
Evangelion Unit-01 morphs into Godzilla in exquisitely freaky crossover figure【Pictures】
Tokyo all-you-can-eat senbei deal is perfect for newbies to the world of beloved Japanese snacks
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Top Japanese baby names for 2025 feature flowers, colors, and a first-time-ever favorite for girls
Starbucks Japan releases new Christmas drink that can be topped with whipped cream
Studio Ghibli releases new Howl’s Moving Castle perpetual calendar
Beautiful Totoro bento box mixes classic and modern symbols of Japan
New Kyoto experience package lets you film epic samurai battles with your friends
Japan’s mini VHS anime home video replicas are the newest blast of capsule toy nostalgia【Pics】
Kagawa’s Udon Gummies are so hard to chew they come with warning labels
Human washing machine pods coming to Japanese hotels【Photos】
Studio Ghibli releases new “komorebi” plush toys to brighten your days
JR Hokkaido train driver in trouble for reading book about trains on stopped train
Studio Ghibli releases new anime tea and mugs in Japan
Japanese hotel chain’s new service: A bed and pajamas for otaku travelers’ plushies
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Super Mario creator Shigeru Miyamoto performs Mario theme with hip hop’s The Roots 【Video】
8 things we learned from Nintendo’s Q&A video with Shigeru Miyamoto 【Video】
Hollywood producer talks about upcoming new Super Mario movie, doesn’t make it sound not terrible
Nintendo is coming to iPhones with Super Mario Run for iOS devices
Super Nintendo World: The grand opening 【Photos】
Did Nintendo’s Shigeru Miyamoto just call casual gamers “pathetic”? Well, yes and no
Nintendo launches awesome, free Super Mario Wallpaper Maker website for PCs and smartphones
Nintendo’s Shigeru Miyamoto wanted everyone to kiss and make up at the end of GoldenEye
The more you know Mario: The unusual Japanese names of Nintendo’s Super Mario characters
Nintendo announces its Universal Studios attractions are coming to the U.S. too!【Video】
Super Mario voice actor Charles Martinet “stepping away” from voicing Nintendo characters
Nintendo’s Super Mario becomes Super Jerk thanks to figure defect
Nintendo announces live-action Hollywood Zelda movie, co-financed by Sony
Nintendo announces return of Dr. Mario this summer to smartphones worldwide
Super Mario is officially a plumber again, Nintendo says
Leave a Reply