This flipbook animation will have your heart doing flips right along with it.
At this point, we’re used to Japanese commercials turning us into puddles of tears, with Toyota and Pampers in particular giving our heartstrings a good plucking.
But there’s one place we didn’t expect to have our emotions taken for a roller coaster ride: a city’s promotional animation.
Tsurugashima City in Saitama Prefecture recently put out a promotional, animated video on their Facebook page in an effort to get the word out about their city and increase tourism.
Will it be effective? Let’s take a look at some of the highlights of the clip. There’s no dialogue, only music, and though most of the text is understandable through context, we’ve provided some translations below.
▼ We start off with a boy who’s not looking too happy about moving to Tsurugashima City. Geez, not a great way to start off your city promotion, guys.
▼ And then he gets caught in the rain! Talk about having a bad day….
▼ But then he finds a doll in a puddle…
▼ …which happens to belong to a girl.
▼ She tells him all the great things about Tsurugashima City, like koinobori (carp streamers flown on Children’s Day) and flowers…
▼ The blooming sakura…
▼ And their crazy dragon parade! What a place to live!
▼ And hey, as it turns out, the girl’s family lives right next door.
▼ The two of them grow up together and fall in love.
Wow, what a great ending to a-
▼ What?! The girl’s father is being transferred to another prefecture?!
▼ Tsurugashima City… my heart was not prepared for this!
Want to see how the emotional roller coaster ends? Then check out the full video below!
It may not have gotten you to jump up and take the next plane to Tsurugashima, but we’d be surprised if you didn’t get at least a tingle of excitement thinking about visiting and seeing all the places in the animation.
Source/images: Facebook/Tsurugashima City
Tokyo government teams up with Japanese rapper to promote roller coaster subway system【Video】
No screaming allowed on Japanese roller coasters, and new video shows it can be done【Video】
Final Fantasy Universal Studios Japan VR roller coaster shown off in cool rider experience videos
It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video
Spirit of Ghibli lives on in gorgeous short anime promoting locally-sourced Japanese food 【Video】
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Studio Ghibli calendar figures are back, look amazing whether you check the date or not[Photos]
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Hatsune Miku crosses over into the real world in Coolish videos with Hoshimachi Suisei[Videos]
Survey shows foreigners’ desire to work in Japan long-term dropping, but that’s not the whole story
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa