This flipbook animation will have your heart doing flips right along with it.
At this point, we’re used to Japanese commercials turning us into puddles of tears, with Toyota and Pampers in particular giving our heartstrings a good plucking.
But there’s one place we didn’t expect to have our emotions taken for a roller coaster ride: a city’s promotional animation.
Tsurugashima City in Saitama Prefecture recently put out a promotional, animated video on their Facebook page in an effort to get the word out about their city and increase tourism.
Will it be effective? Let’s take a look at some of the highlights of the clip. There’s no dialogue, only music, and though most of the text is understandable through context, we’ve provided some translations below.
▼ We start off with a boy who’s not looking too happy about moving to Tsurugashima City. Geez, not a great way to start off your city promotion, guys.
▼ And then he gets caught in the rain! Talk about having a bad day….
▼ But then he finds a doll in a puddle…
▼ …which happens to belong to a girl.
▼ She tells him all the great things about Tsurugashima City, like koinobori (carp streamers flown on Children’s Day) and flowers…
▼ The blooming sakura…
▼ And their crazy dragon parade! What a place to live!
▼ And hey, as it turns out, the girl’s family lives right next door.
▼ The two of them grow up together and fall in love.
Wow, what a great ending to a-
▼ What?! The girl’s father is being transferred to another prefecture?!
▼ Tsurugashima City… my heart was not prepared for this!
Want to see how the emotional roller coaster ends? Then check out the full video below!
It may not have gotten you to jump up and take the next plane to Tsurugashima, but we’d be surprised if you didn’t get at least a tingle of excitement thinking about visiting and seeing all the places in the animation.
Source/images: Facebook/Tsurugashima City
Tokyo government teams up with Japanese rapper to promote roller coaster subway system【Video】
No screaming allowed on Japanese roller coasters, and new video shows it can be done【Video】
Final Fantasy Universal Studios Japan VR roller coaster shown off in cool rider experience videos
It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video
Spirit of Ghibli lives on in gorgeous short anime promoting locally-sourced Japanese food 【Video】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
How lucky are the themed retro video game lucky bags from this shop in the Tokyo boonies?
Expensive Japanese nail clippers: Are they worth it?
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Hachiko, Japan’s most loyal dog, finally reunited with owner in heartwarming new statue in Tokyo
Say hello to Japan’s new stationmaster cat!【Video】
New North Korean Sneakers Bear More than a Passing Resemblance to Japanese Brand
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Leave a Reply