
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
Sadako, one of the most terrifying figures in the horror genre, may be an unlikely match for the internationally popular chocolate bar Snickers, but Mars Japan has recently released a fun commercial that brings the two together.
The commercial, which is the sixth in the series based on the concept “You’re not you when you’re hungry“, shows that not even a horror icon is immune to hunger, as a hungry Sadako awkwardly struggles to come out of the TV screen, with resulting visuals that are more comical than terrifying.
After her clumsy attempt to come out of the TV screen, Sadako proceeds to act like a difficult big-name actress, supposedly because she’s feeling grumpy from being too hungry. The joke is, the haughty actress version of Sadako is played by Yoshiko Mita, a famous veteran actress well-known in Japan. But that’s not all. They also had actress Elly Nanami, who actually played Sadako in the movies, portray the creepy version of the horror character! It’s not a complete surprise, however, that they’ve used such a cast for the commercial, since previous installations in the series have all featured Japanese celebrities as well.
▼ What better way to get hungry Sadako in a good mood than a Snickers bar, right?
▼ They’ve also included a shot with the infamous well too.
We’ll leave you with a video of the actual commercial. Even with Sadako in it, we don’t think it will scare any viewers. Enjoy!
Source: YouTube/ SNICKERS JAPAN, Snickers website, Narinari.com
Images: YouTube/ SNICKERS JAPAN




Horror icon Sadako gets update in new movie! See the creepy first trailer【Video】
Sadako 3D Box Set Offers a Glimpse at the Daily Life of a Japanese Horror Icon
What happens when you combine two of the scariest movies ever? You get Sadako vs Kayako!
Sadako now has her own YouTube channel, hopes to upload videos about her daily life
Multiplayer horror game “Dead by Daylight” teases Japanese ghoul update, net freaks out
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Japanese politicians working to promote plastic model culture as a cultural asset
Japan’s ministry of economy reminds us to “use sound judgment” before buying toilet paper
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says