We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!
MOST POPULAR
Today
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Japan’s favorite popsicles add multilingual packaging to better connect with foreign tourists
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Sweet dreams are made of cheese at this all-you-can-eat cheese and doria restaurant
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
We tried Starbucks Japan’s new coffee for people who don’t drink coffee
Weekly
- Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
- Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data- Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Monthly
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]- Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo- Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad- Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
RECOMMENDED STORIES
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Sweet dreams are made of cheese at this all-you-can-eat cheese and doria restaurant
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
We tried Starbucks Japan’s new coffee for people who don’t drink coffee
Is covering your entire upper body with cooling strips enough to fend off Japan’s summer heat?
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
Japan’s Super Volunteer, 86-year-old Haruo Obata, heads to the Kumamoto earthquake site
Japanese popsicle experiment says eating one before going outside in summer helps keep you cool
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Sanrio characters join forces with your favorite Japanese snack mascots as prizes at Family Mart
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Daiso now sells stress-relief punching bags, but are they worth beating on?
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