We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!




















TikTok releases its Year in Music 2025 – Japan’s Top 10 Songs ranking
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Poll finds support to let women inherit imperial throne as Japan faces possible succession crisis
Japanese snack giant Calbee makes its chips the star ingredient with unusual fast food venture
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
We go on a quest to find the cheesiest sushi at Japanese conveyor belt sushi chains【Taste test】
Godzilla and Gap Japan team up for kaiju casual fashion collection【Photos】
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Majority of Japanese men say they feel some discomfort seeing female janitors in men’s restrooms
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Japanese woman sues man for 1.5 million yen for violating her “right to chastity”
Studio Ghibli mixes with sporty street styles of New Era to put No Face on your head in cap series
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
We go on a quest to find the cheesiest sushi at Japanese conveyor belt sushi chains【Taste test】
Godzilla and Gap Japan team up for kaiju casual fashion collection【Photos】
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Majority of Japanese men say they feel some discomfort seeing female janitors in men’s restrooms
Enter the Upside Down from Tokyo — we visit the Stranger Things pop-up cafe in Shibuya
Exhibit featuring cutting-edge smell technology held at Tokyo Skytree
Pokémon Christmas season starting early with adorable new line of fashions and decorations【Pics】
Shimane has a secret hot spring town that feels like stepping into an old Japanese film
Pensioner pretends to be deceived by telephone fraud, helps catch criminals
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition