We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!
MOST POPULAR
Today
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
Starbucks adds new Fruit Gummy sweets to stores in Japan
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Weekly
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha- Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Osaka is hosting a “hentai” event, but it’s probably not what you think
Monthly
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan- Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
- Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]- Kyoto public junior high school becomes first in Japan with a hoodie school uniform
- Japanese convenience store shows us how to dress for the rainy season
Yearly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
RECOMMENDED STORIES
Pump yourself up with Yokohama’s new extravagant Cool Fuel ice cream
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Gun found in Japanese convenience store restroom, traced to forgetful on-duty cop
Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.
Body of missing American college student found in Kyoto mountains
Starbucks Japan releases new “torori” drinks exclusive to 7-Eleven convenience stores
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad
Trigun Legacy Cafe coming to two Japanese cities this summer to salute series’ original form
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
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