We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!




















Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Hatsune Miku successfully wraps Miku Expo 2026 North America tour with 100,000 attendees
Japan’s Yellow Shinkansen to be retired, last chances to ride it come with eye-popping prices
Nearly half of Pokémon hot spring’s statues have been damaged less than two months after opening
“Alcohol is the best medicine” removed from Japanese government website
Dragon Quest’s next quest is a journey to Yoshinoya for awesome Slime toy meals[Photos]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hatsune Miku successfully wraps Miku Expo 2026 North America tour with 100,000 attendees
Japan’s Yellow Shinkansen to be retired, last chances to ride it come with eye-popping prices
Nearly half of Pokémon hot spring’s statues have been damaged less than two months after opening
“Alcohol is the best medicine” removed from Japanese government website
Dragon Quest’s next quest is a journey to Yoshinoya for awesome Slime toy meals[Photos]
Private Shinkansen Supreme Class Cabin pricing, start date, and details announced by Japan Railways
Japan opens shrine for plush toys in Kyoto, offering memorial rites and a resting place for remains
Ginza Happo: One of Tokyo’s best all-you-can-eat seafood restaurants is an extreme buffet affair
7-Eleven Japan’s new sweets burger is a mouthwatering philosophical debate
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan now has Seven Cafe tea machines…but can they convert a coffee drinker?
Japanese merry-go-round has heartwarming backstory, is one of the best rides in Japan
Starbucks Japan sells Valencia Flavoured Syrup, and here are four ways to use it this summer