We find happiness in a small Japanese confection that would require real effort to break the bank.
Snack
We tried out three of the campaign items inspired by popular Korean dishes that left us saying masisseoyo.
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Rep one of Japan’s most popular chocolates with some sweet swag that’s now available for everyone.
This is a popular food in the city of Hachinohe, but is it as good as its popularity warrants?
Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception.
Nestlé is back again with new KitKats for you to savor in between the busy moments of your life.
With all the flavors of a pot sticker in the perfect portion size, you can’t go wrong with the Gyoza Dog!
People who enjoy searching for needles in a haystack will love this game. The rest of them may have a sudden urge to pull their hair out.
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
These Darth Vader and Stormtrooper snack dispensers just might be tempting enough to sway you to the dark side!
Horror meets chocolate in this Japanese commercial for Snickers. Are the results sweet … or creepy?
We’ve already seen sake-flavored Kit Kats; now we have sake-flavored karinto crackers, made with sake cake from the highly coveted Dassai!
It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!
MOST POPULAR
Today
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Ohaw? Ruibe? Pocche? While traveling in Japan’s north, we try Ainu cuisine for the first time
Nagoya’s famous Shinkansen platform noodle shop has other, better branches nearby
Narita Airport Transit & Stay Program returns after six years with free tours and festival experiences
Osaka Starbucks has one of the city’s coolest photo vantage points, but it’s going away soon
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
Wait, some Shinkansen trains already have private booths that only cost 1,500 yen for an hour?
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Weekly
7-year-old boy left behind on Mt. Fuji by his own dad- Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records- Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Monthly
- 12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
- 7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy- Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
RECOMMENDED STORIES
Osaka Starbucks has one of the city’s coolest photo vantage points, but it’s going away soon
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
Wait, some Shinkansen trains already have private booths that only cost 1,500 yen for an hour?
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
The Japanese government is ending its Cool Japan Fund program
7-year-old boy left behind on Mt. Fuji by his own dad
Masturbatory aid maker Tenga releases officially licensed anime versions in Japan and U.S.
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
KFC Japan unveils new Tsukimi collection that takes moon-viewing to extreme levels
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
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