
Now’s your change to look just like John, Paul, George, and Ringo did when they first touched down in Tokyo in 1966.
In 1966, The Beatles where riding a wave of popularity more massive than is often seen in music. Their songs were reaching all corners of the globe and causing a frenzy of fandom among teens everywhere.
In that year in the early morning of 29 June, the Fab Four touched down at Haneda airport having been delayed by a typhoon. Reporters and fans braved the storm and sleeplessness to catch a glimpse of the band as they exited the aircraft only to find that they were all dressed in traditional Japanese festival robe-like coats called happi.
Through our jaded 2016 eyes, it would appear to be a bit of stealth marketing on the part of JAL since each happi had the airline’s initials prominently printed on it. But actually these were amenities given to all first class passengers at the time called “Happy Coats” in an obvious pun.
Nothing lasts forever though, and at some point over the past 50 years the Happy Coat was removed from JAL’s line-up of freebies for premium fliers. So anyone looking to sport the same style The Beatles did that one day would be out of luck.
However, for a very limited time JAL is bringing back the Happy Coat from now to the end of the year. Anyone who rides first class from London to Haneda on flight JL044 between 15 and 31 December will receive the Happy Coat. In addition, those who fly business class departing on 24 or 25 December can also get the happi.
Considering the hefty price tag that would come with these seats during the holiday season, you would have to be a special kind of Beatles’ fan to book a ticket just for a replica shirt. Although we have to admit, it is probably easier than traveling back in time to actually become The Beatles, as is the plot of one Japanese manga, because of course it is.
Source: JAL via Japaaan
Top image: YouTube/Sam Rye
Insert images: JAL



Japan Airlines re-re-releasing happi famously once worn by the Beatles
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Yakuza members arrested for building a road on mountain they don’t own
Cup Noodle and Columbia team up for a weird and wonderful T-shirt that’s very Japanese
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Starbucks Japan releases exclusive new Bearista collection…with beary cute details
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa