
Now’s your change to look just like John, Paul, George, and Ringo did when they first touched down in Tokyo in 1966.
In 1966, The Beatles where riding a wave of popularity more massive than is often seen in music. Their songs were reaching all corners of the globe and causing a frenzy of fandom among teens everywhere.
In that year in the early morning of 29 June, the Fab Four touched down at Haneda airport having been delayed by a typhoon. Reporters and fans braved the storm and sleeplessness to catch a glimpse of the band as they exited the aircraft only to find that they were all dressed in traditional Japanese festival robe-like coats called happi.
https://www.youtube.com/watch?v=wBLTu6cQZIo
Through our jaded 2016 eyes, it would appear to be a bit of stealth marketing on the part of JAL since each happi had the airline’s initials prominently printed on it. But actually these were amenities given to all first class passengers at the time called “Happy Coats” in an obvious pun.
Nothing lasts forever though, and at some point over the past 50 years the Happy Coat was removed from JAL’s line-up of freebies for premium fliers. So anyone looking to sport the same style The Beatles did that one day would be out of luck.
However, for a very limited time JAL is bringing back the Happy Coat from now to the end of the year. Anyone who rides first class from London to Haneda on flight JL044 between 15 and 31 December will receive the Happy Coat. In addition, those who fly business class departing on 24 or 25 December can also get the happi.
Considering the hefty price tag that would come with these seats during the holiday season, you would have to be a special kind of Beatles’ fan to book a ticket just for a replica shirt. Although we have to admit, it is probably easier than traveling back in time to actually become The Beatles, as is the plot of one Japanese manga, because of course it is.
Source: JAL via Japaaan
Top image: YouTube/Sam Rye
Insert images: JAL



Japan Airlines re-re-releasing happi famously once worn by the Beatles
Burger King Japan to be bought by America’s Goldman-Sachs
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
We suspected this Japanese cable car was an overpriced tourist trip, but we underestimated it
Snuggle up to a fried oyster with ingenious cushion and cover set from Japan
What would convince Japanese people to live in a home where there’d been a death or “accident?”
Live-action Legend of Zelda movie releases first on-set, in-costume images【Photos】
Interview with a “happening bar” customer: “I was getting repulsed by the whole atmosphere”
We try Japan’s latest instant noodles: pineapple ramen (with 3-D photos!!)
Ichiran Ramen opens new premium branch in Ginza with high-class boxed noodles
Why is Starbucks Japan’s Christmas stollen so good?
Japanese government considering tripling departure taxes to combat overtourism
Starbucks Japan unveils the new Soupuccino
Tokyo Station’s ultra-rare cakes look, and taste, like a cup of coffee
Bear attack shelters going on sale in Japan as country experiences record-high number of incidents
Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
We zapped up some tasty hot sandwiches in the microwave with 3COINS’ new gadget from Japan
Studio Ghibli unveils new fluffy purses from films like My Neighbour Totoro and Spirited Away
Totoro, Catbus sleeping bags are perfect place to stay cozy all winter…if you fit inside【Pics】
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
Studio Ghibli releases new “komorebi” plush toys to brighten your days
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Ghibli Museum clock is now yours to take home with you
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
Leave a Reply