
Who knew love could taste like raw fish and crab guts?
On a seemingly endless quest for romance, our Japanese-language writer Seiji Nakazawa recently consulted with a self-proclaimed “Kura Zushi Master” with a wish of wanting to re-experience what it feels like to fall in love for the first time. We’re not quite sure how plausible of a request that is, nor why Seiji consulted a sushi master for such a thing, but the Master obliged, and brought Seiji to popular conveyor-belt sushi chain Kura Zushi.
Master Kurara, as he is called, boasts over 10 years of Kura Zushi experience, having eaten at the chain at least once a week over that entire span. At Seiji’s request to experience “first love” again, Master Kurara expertly picked three plates of sushi off the conveyor belt without hesitation.
3. Mikan amberjack (product of Uwajima) – 100 yen (US$0.88) for one piece
The first sushi presented to Seiji is a standard nigiri sushi, with a slice of raw Japanese amberjack on top. This particular amberjack is raised on meals of mikan oranges, the taste of which is said to permeate the delicately fatty flesh.
“The essence of mikan in the meat will promote the same feelings of invigoration that falling in love for the first time does. Like memories of spending a summer in a town graced by the winds blowing off the Seto Inland Sea,” explained Master Kurara.
2. Raw sakura shrimp – 100 yen per plate
Next, Seiji was faced with a plate of nori-wrapped sushi topped with cucumber slices and a mound of minuscule sakura shrimp. Master Kurara explained, “If you were to ascribe a color to ‘first love’, it would most definitely be the color of sakura shrimp… like meeting that girl on a hillside road scattered with pink cherry blossom petals.”
1. Kanimiso – 100 yen per plate
“The first two were like glorified romances from an anime or TV drama,” Master Kurara continued, “when in reality one’s first love is likely to be slightly bitter. And so we have kanimiso.”
Kanimiso is the miso-like paste found inside crab (kani) and other arthropods’ intestines. It is rather unpleasant in terms of looks and smell, and has a distinctly strong flavor that most either love or hate.
“This emulates the taste of defeat, when you don’t have the courage to confess your feelings to the girl you like and stand back and watch as she starts dating one of your friends,” Master Kurara described.
Seiji ate each plate of sushi while listening to Master Kurara explain each one, memories of his youth flashing before his eyes. He definitely recommends these flavors to anyone wanting a taste of youthful romance again, and the flavor of a 10,000-yen gold-leaf sushi roll to anyone wanting to taste desperation.
Images ©RocketNews24
[ Read in Japanese ]




Four things you should order at rotating sushi restaurant Sushiro if you don’t eat raw fish
That time when we made a theme song for Kura Sushi out of our sheer love for it【Video】
Kura Sushi has a new parade-delivered whole cake dessert, but what’s it like to eat?【Video】
Kagoshima conveyor belt sushi chain Mekkemon rises above the rest with its special secret weapon
What’s the best way to spend 1,000 yen at Kura Sushi?【Japan Super Budget Dining】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
What’s the best way to spend 1,000 yen at Denny’s in Japan?
Magical senzu beans from Dragon Ball now available in chocolate form!
Naruto and Converse team up for new line of shinobi sneakers[Photos]
A look back on 40 years of Japanese schools banning stuff
The Hayao Miyazaki anime we never got – New art book reveals Ghibli legend’s unrealized concepts
7-Eleven Japan’s sakura sweets season is underway right now!
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan just had its first same-month foreign tourist decrease in four years
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We sample the deep sea fish and more at this delectable sushi restaurant in Shizuoka Prefecture