This year, KitKat is bringing everyday goods like pouches, tumblers, and towels to make the holiday feel much more adorable.
love
You don’t want to be in an argument when your partner has control of your outfit of the day.
SwipeMart made romantic dreams come true, and now there are hopes it’ll spread around the country.
Special religious ceremony adds the essence of Japanese love deities to chain’s heart-shaped pizzas.
First date? Second? Fourth? Sixth? Japanese women reveal when they’re most likely to say yes to being your girlfriend.
We set out to dispel rumours about the shrine’s mysterious power…but it ends up biting us in the butt.
These award-winning restaurants tick all the boxes for a successful first date in the capital.
According to BS Fuji’s top dog, there’s a reason why making romance dramas in Japan is an uphill battle.
Hashtag goes viral online, with photos that cosplayers and those who love them can relate to.
Former presenter Reina Triendl and her sister also make an appearance, naked in a bathtub together.




















Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s adorable pudding chick becomes a transit card mascot
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Sushi Pizza surprises diners in one of the best food destinations in Japan
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Same name tops lists of most popular dog and cat names in Japan, and there’s probably a reason why
Another side of Kyoto – The prefecture’s top 10 “road stations” for traveling foodies
Tokyo’s insane Garlic Ramen is a meal, and an aroma, you’ll never forget[Taste test]
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists