
Green tea has a permanent spot in the Japanese ice cream lineup, but Häagen-Dazs shows us there’s room for roasted hojicha too!
Some people have calendars where they list their upcoming social engagements. Here at SoraNews24, however, we have to keep track of upcoming ice cream events, and premium brand Häagen-Dazs occupied two slots this month.
First, there was the opening of Tokyo’s Häagen-Dazs Bakery, which happened last week. Then came this week’s joyous occasion: the launch of a new Japanese tea ice cream flavor, called hojicha latte.
What sets hojicha apart from other types of Japanese tea is that the leaves are roasted, which replaces some of the herbal flavor notes with toasted ones and imparts an appealing brown color to the beverage. So when we popped the lid off of our cup of hojicha latte (picked up at the convenience store for 294 yen [US$2.65]), the contents’ hue was less vibrant than that of the company’s standard green tea ice cream.
▼ Sadly, there was no heart, but happily, there was ice cream!
As the “latte” part of the name implies, plenty of milky cream goes into the making of this treat, which lends it a bit of a marbled appearance. That milk is also the first thing that hits your taste buds, delivering an elegantly rich and creamy, but not at all cloying, sweetness.
The tea notes come afterwards, gently spreading through the mouth like a sip of relaxing tea. Though hojicha isn’t a sweet beverage, Häagen-Dazs’ decision to use tea leaves taken at the earliest part of the harvesting season, called hatsutsumami in Japanese, keep the bitterness down, with the resulting mellow flavor able to harmoniously blend with the milkiness while still keeping an enticing hojicha aroma.
Like Häagen-Dazs’ sesame walnut mochi and kinako kuromitsu flavors, the hojicha latte ice cream will only be available for a limited time, so you’ll want to pick some up soon before we buy up the country’s entire supply for ourselves.
Photos ©SoraNews24
[ Read in Japanese ]
Follow Casey on Twitter, where’s he’s loved hojicha ever since his host family taught him what it’s called.





Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Häagen-Dazs Japan gives us another Crispy Sandwich flavor to swoon over: roasted green tea
Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Häagen-Dazs Japan releases Matcha Creme Brulee ice cream for a limited time
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
Starbucks adds new Fruit Gummy sweets to stores in Japan
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Godiva melts minds by releasing a new corn chocolate drink in Japan
Gun found in Japanese convenience store restroom, traced to forgetful on-duty cop
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Häagen-Dazs Japan’s 35th anniversary Green Deep Tea ice cream is no ordinary matcha dessert
Experiment: Can you make good matcha lattes by melting green tea ice cream?【SoraKitchen】
Why does Häagen-Dazs Japan have two different types of green tea ice cream, and do we need both?
Häagen-Dazs’ new gold matcha ice cream has French heritage and our full attention
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs ice cream sandwich milkshakes now available at pop-up cafe in Tokyo【Taste Test】
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs’ Matcha Azuki Kuromitsu Japonais ice cream blends green tea, red bean, black syrup
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall