
Amazingly high-quality tea leaves are the key ingredient in this milestone flavor.
We’re still enjoying the culinary afterglow of our all-matcha multi-course Häagen-Dazs meal in Tokyo’s swanky Roppongi neighborhood, but if we’ve learned one thing in life, it’s that you can’t spend too much time living in the past. And so we now bravely turn our hearts and minds to the future, specifically to July.
That’s the date that Häagen-Dazs Japan will release its 35th anniversary flavor, and it’s appropriately chosen a very special kind of green tea to mark three and a half decades in the country. Called Midori Koicha, the flavor’s name translates to “Green Deep Tea,” and it comes in a unique container decorated with the image of a mizuhiki celebratory cord.
But what’s really important, of course, is what’s inside the container. For this milestone release, Häagen-Dazs isn’t using just any matcha. The tea that goes into the ice cream is entirely hand-picked, first-harvest leaves, which are shaded for more than 35 days when growing to enhance their flavor. That’s even longer than the 20 or so days of shaded growth that’s the norm for gyokuro, one of the most prized, and expensive, types of green tea in all of Japan.
Once these premium-quality leaves have been harvested, Häagen-Dazs uses an extra-large quantity for the Midori Koicha. The company is promising a rich and complex taste sensation that balances the sweet and bitter notes that harmoniously coexist in the finest Japanese teas, and given that these are the same people who made the “ice cream Jesus” of green tea ice cream treats, we’re already looking forward to this edible 35th anniversary party.
Midori Koicha will be priced at 350 yen (US$3.20), and goes on sale at supermarkets and convenience stores on July 9, so that’s the day to circle on your calendar (preferably in green ink).
Source: Häagen-Dazs via Entabe
Top image: Häagen-Dazs
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter as he continues his quest to eat as much matcha as possible.

Why does Häagen-Dazs Japan have two different types of green tea ice cream, and do we need both?
Häagen-Dazs Japan’s new green tea honey toast dessert has us ready to sing with joy
First look at course menu items, pricing for upcoming Häagen-Dazs Matcha Salon in Tokyo
Häagen-Dazs Matcha Salon: We dine on a full course of green tea treats at Tokyo pop-up restaurant
Häagen-Dazs awesome hojicha latte is a whole new way to love Japanese tea ice cream
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Kanji ice cream becomes a sell-out hit in Japan
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Japan has a new cute and clever sunblock for cat lovers
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
The story of our reporter P.K. Sanjun’s heart attack
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Häagen-Dazs’ Matcha Azuki Kuromitsu Japonais ice cream blends green tea, red bean, black syrup
Häagen-Dazs Japan opening Tokyo restaurant to serve special all-matcha course meal
Häagen-Dazs Japan’s Yuzu Green Tea Float — How to make the super-easy matcha summer dessert drink
Häagen-Dazs’ new gold matcha ice cream has French heritage and our full attention
Häagen-Dazs releases new Green Tea sandwich in Japan for a limited time
Does Häagen-Dazs’ Matcha Green Tea Crumble deliver on its high-class name’s promise? 【Taste test】
Häagen-Dazs Japan gives us another Crispy Sandwich flavor to swoon over: roasted green tea
New Häagen-Dazs Green Tea Fondue Crispy Sandwich is absolute heaven for matcha lovers!
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs’ new azuki matcha ice cream sandwich: tastes great, so messy it can resemble roadkill
Experiment: Can you make good matcha lattes by melting green tea ice cream?【SoraKitchen】
Häagen-Dazs Japan releases Matcha Creme Brulee ice cream for a limited time
Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
We try the new Häagen-Dazs Matcha Pie ice cream from Japan