
Mr. Sato heads to Japan’s biggest tuner car event, where he finds out why one booth had its models wearing scarves.
Last weekend the Tokyo Auto Salon, east Japan’s premiere aftermarket and tuner car exhibition, was held in Chiba Prefecture’s Makuhari Messe convention center. Sadly, Mr. Sato’s application to display his itasha, covered with images of our intrepid reporter, at the event was turned down…which is probably for the best since we’d decided to repaint the whole car, with markers, following his application anyway.
But Mr. Sato was still able to attend the show, and this year vowed to take more than two photos of cars before switching exclusively to snapping photos of booth models and race queens.
Finding your way to the venue is easy. As soon as you head out the south exit of Kaihin Makuhari Station, you’ll see banners directing you towards the convention center, and after you make your way up the stairway to the network of pedestrian overpasses, staff are stationed with signs pointing you in the right direction. You’ll also pass by a bunch of scalpers selling tickets to the event, but Mr. Sato recommends giving these shady individuals a wide berth and either purchasing your ticket at a discounted price online or at a convenience store beforehand, or at the gate on the day of the event (attendance isn’t capped, so it’s not like tickets are going to sell out).
Once on the show floor, Mr. Sato quickly got to work, swiftly capturing images of two of the cars on display.
But like we said, this year Mr. Sato was determined to take more than two car photos. The question was how to do this in the most efficient matter? Being the genius that he is, Mr. Sato quickly hit upon the perfect solution: Walk to the top of the stairway at the exhibit hall entrance…
…and take photos of as many cars as possible all at once!
And with that task out of the way, it was time for photos of booth models.
Up until this point, we’d always assumed that Mr. Sato survived through a highly specialized form of photosynthesis, wherein he draws nourishment from light reflected off of beautiful women. It turns out, though, that this is not true, and he needs food, just like normal human beings, and so he took a short break to hit one of the numerous food stands at the event and scarf down some jambalaya.
Then right back to taking photos.
▼ Most race queen-style costumes don’t have a lot of coverage, but Fujitsubo, which makes mufflers (exhaust systems) for cars, also had mufflers for its models.
As he does every year, Mr. Sato also posed for pictures with the models, for the sake of everyone who feels a photograph can’t reach its maximum beauty potential while devoid of Sato-ness.
The Auto Salon’s spokesmodels are generally accommodating of such request, just as long as you remember to actually make the request. In Japanese, the phrase is “Issho ni shashin wo totte mo ii desu ka?” (“Is it OK if I take a picture of us together?”).
▼ If you want to specify a selfie, it’s “Issho ni jigadori wo totte mo ii desu ka?”
In conclusion, we’d like to thank all of the booth models of Tokyo Auto Salon 2018, and also Mr. Sato for exerting himself and doubling his usual output of car photos this year.
Photos ©SoraNews24
[ Read in Japanese ]




























The booth girls of Tokyo Auto Salon 2016【Pics】
The lovely models of the 2023 Tokyo Auto Salon【Photos】
The beautiful booth models of Tokyo Auto Salon 2019【Photos】
Mr. Sato goes to Tokyo Auto Salon 2015, forgets to take photos of the cars…
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases new anime keychains that are like miniature figurines
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The Mr. Sato car applies to join Japan’s largest custom car event: Tokyo Auto Salon 2018
Mr. Sato goes to the Tokyo Auto Salon 2022… front gate【Photos】
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
Beautiful booth models and tasty chow – A non-car guide to the Tokyo Motor Show【Photos】
The lovely booth ladies of Tokyo Game Show 2017
One of Tokyo’s best hair salons discovered: this dank parking garage!
Beautiful Japanese booth babe uses her fingers to create the Suzuki “S” sign on her chest 【Video】
Can a Tokyo hair salon give us the hair of the city’s most handsome ramen chef?【Photos】
Grab a chocolate chili mustard hotdog at Salon du Chocolat this month!
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Can a Tokyo hair salon change Mr. Sato into Joe Biden?
The beautiful booth models of Tokyo Motorcycle Show 2024【Photos】
The beautiful booth models of the Tokyo Motorcycle Show【Photos】
The beautiful booth models of the Tokyo Motorcycle Show【Photos】
Tokyo Game Show — Cosplay dreams broken, Mr. Sato heads to the Like a Dragon/Yakuza booth anyway
Japanese race queens give their opinion on Formula 1 abolishing grid girls
What’s it like to pole dance on a rooftop in Tokyo?