
A car with your own face plastered on every inch of the body is the epitome of a “customized car.” How could they refuse?
People who take that first step in some endeavor are incredibly brave. The first person to try eating a puffer fish or the first person to try to harness the power of fire, our modern everyday lives are based on these great people who took that first step… and probably died as a result.
And we’re not too modest to tell you that we are among these great people. In fact, we’re probably better because we didn’t die. Our greatness can be seen here:
Yes, you guessed it. We are the first Japanese news oriented website to have created an itasha customized-car based on our middle-aged reporter, Mr. Sato.
Clearly we have a passion for vehicle customization. In fact, Mr. Sato himself is a regular at Japan’s premier customized auto show, Tokyo Auto Salon. Appearing as a spokesmodel for luxury clothing brand D.A.D., he has been a big part of the event for the past three years.
And despite that fact that he hasn’t written a single word about nor taken a single photo of any of the cars on display during those three years, Mr. Sato feels firmly entrenched in the custom car culture of Japan.
But why be there as just another pretty face, when Mr. Sato can attend as a car customizer himself?
As luck would have it, a chance has appeared. An open application has been posted online where anyone can have their custom car or motorcycle exhibited in the Up Garage corner of the Croooober booth at the Tokyo Auto Salon 2018 next January.
Entry was simple. We just had to upload a photo of the vehicle along with some basic information. For example, we had to register the Mr. Sato car by its proper name: Hakike ga Suru Hodo Kimoi Ossan (“Old Man So Gross You Feel Like Throwing Up”).
After that, just click submit and wait!
Entries will be accepted until 31 October and those chosen will be notified on 15 November. A company that chooses to use four consecutive Os in their name doesn’t seem adverse to risk-taking, so we stand a pretty good chance on this one.
However, if the results from our previous applications to be in a Yakuza game, join Guitar Wolf, dance in a music video with Tomomi Itano, and that other time to be in a Yakuza game are anything to go by, no one should be holding their breath.
Source: Tokyo Auto Salon 2018
Photos: SoraNews24
[ Read in Japanese ]







Mr. Sato goes to the Tokyo Auto Salon 2022… front gate【Photos】
Mr. Sato goes to Tokyo Auto Salon 2015, forgets to take photos of the cars…
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
The lovely booth ladies of Tokyo Auto Salon 2018【Photos】
The booth girls of Tokyo Auto Salon 2016【Pics】
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
Trigun Legacy Cafe coming to two Japanese cities this summer to salute series’ original form
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Starbucks adds new Fruit Gummy sweets to stores in Japan
Bears appear at one of Kyoto Prefecture’s most popular tourist spots[Video]
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Japanese convenience store shows us how to dress for the rainy season
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
The lovely models of the 2023 Tokyo Auto Salon【Photos】
The beautiful booth models of Tokyo Auto Salon 2019【Photos】
We restore the magic-marker-painted Mr. Sato Car to its original $8 condition
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
Mr. Sato gets surprised with the Mr. Sato Car for his birthday
The Mr. Sato Car takes part in the trendy “Itasha de Starbucks” movement
Beep beep! Mr. Sato Car coming through! 【Pics】
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Can a Tokyo hair salon change Mr. Sato into Joe Biden?
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
Cost Performance Specialist Sato shows us how to get high fashion at low, low prices
So long, Satomobile! We repaint our car with magic markers for Japan’s cheapest paint job【Video】
The epic tale of Mr. Sato’s new Zozosuit
Mr. Sato Goes Glam, Like Some Cat from Japan
Got rice? The tastiest rice ever compels bread-fan Mr. Sato to eat more rice than ever before
In search of Japan’s largest melon bread with Mr. Sato
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office