Japan’s biggest auto aftermarket event shoots down our ace reporter’s request for media access.
Tokyo Auto Salon
Mr. Sato attends the first post-pandemic protocol iteration of Japan’s largest car aftermarket show.
SoraNews24’s Mr. Sato heads to Japan’s largest tuner car show, but it’s his friend who’s really enjoying himself.
Our crack reporter finds himself the guest of honor at a party with models from the Tokyo Auto Salon.
Mr. Sato heads to Japan’s biggest tuner car event, where he finds out why one booth had its models wearing scarves.
A car with your own face plastered on every inch of the body is the epitome of a “customized car.” How could they refuse?
We hear there are also customized cars at the event, but somehow our eyes were drawn elsewhere.
While Japan makes some rather unique cars, itasha aren’t the only custom cars in the country. From oni-kyan wheels for drifting to Chibatman, it sometimes seems like half of the vehicles in the country have been modified to extremes. But to get an idea of just how popular custom cars are in Japan, you’d need to head to Tokyo Auto Salon, which saw nearly 300,000 attendees last year!
This year, not wanting to miss out on all the fun, our brave Mr. Sato donned his most garish, chinpira outfit and headed down to look at some cars…and the women who get paid to stand next to them.









Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Hello Kitty is now a transforming truck robot[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Police in Japan summoned to deal with bank intruder…who is also a deer[Video]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
War in Iran threatening Japan’s pudding production
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Second-generation sumo burger coming to Burger King Japan with return of Baby Body Burger
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan